In content creation for business, don't be afraid to simply be yourself and speak your truth. Even if it has nothing at all to do with your business.
If it's something you personally are interested in, and it's part of your story, your audience will feel a connection with that and it could actually result in additional business for you.
On the flip side, if the content you're putting out is NOT your truth, and feels to contrived or salesy, people will bounce and not consider your products or services a viable solution for them. Don't be scared to simply be yourself and speak your truth.
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.