Data Driven Daily Tip - September 27, 2017: We often get asked, "why would you use data from a previous website to inform design decisions for a new website?" While business goals change, valuable data from your actual audience can go a long way in future conversion optimization. Check it.

User Experience and SEO

A part of Google’s philosophy has always focused on delivering the best UX possible. A huge part of UX is providing the content/information that the user is looking for as well as navigation to that content. This is why we need to take in account the past data from the website. We need to have easy access to pages that perform well in addition to new pages that are expected/predicted to perform well based on search volume.

  • 2 UX points that will always pertain to using legacy data to drive current design changes.
  • Eliminate UX barriers: Keep site clean and easy to navigate to important pages
    Make site structure more logical: Give visitors what they want through menu/nav structure

These data points are ever changing, which is why it's always important to check Google Analytics!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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