Business
How To Start A Podcast Today
READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…
Read MoreHow I Cut My Marathon Time In Half: Reflecting On My Personal Journey
READ In 2006, my beautiful wife Kate (sorry, I always refer to her that way, but she is a beautiful person, so I can’t NOT refer to her that way 🙂 said that she wanted to run a marathon. It was on her “bucket list.” I was totally out of shape – like 55+ pounds…
Read MoreWhat You Need To Know About LinkedIn Campaign Manager: Part 1
READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…
Read MoreGSuite For Non-Profits: Is It Free?
READ For whatever reason, I’ve been setting up a lot of client accounts on GSuite lately. I say “for whatever reason,” because we’re a web design and development and digital strategy company that also does social media marketing and paid search on occasion, but very rarely dabbles in email account set-up and IT infrastructure management.…
Read MoreBuilding Your Career: How To Do What You Love
WATCH LISTEN READ Loving your work is this dreamy statement that comes across as something very easy to achieve. The reality is that “loving what you do,” is not absolute, nor is it constant. It’s ever-changing. I recently had the opportunity to talk to about 100 high school students in Spring Hill, TN with my…
Read MoreData Over Debate: Businesses NEED Both Facebook & LinkedIn for B2B Marketing
READ Guys, let’s stop wasting our time debating. Let’s just use the data, please. B2B digital marketing strategy needs both Facebook AND LinkedIn. There is no debate, the truth is in the data. Yes, we all agree that LinkedIn is the business platform and Facebook is the leisure platform. You’re hitting Sally CEO on Facebook…
Read MoreAddressing your pain points but not letting them rule you – business and running
READ I’m starting to think that the most important skill someone can learn is how to set your mind in a specific direction (also known as “mindset.”) Mindset is not just some froofy feel good inspirational term that Instagram influencers toss around, it’s a real thing. I mean it, you can actually control the way…
Read MoreGoogle Tools That Increase Productivity (Small Business Injury Prevention)
Listen READ World class athletes stretch their muscles all the time. It’s super time-consuming, sometimes painful, and always annoying, but stretching is not just for show, it’s for incredibly important maintenance, recovery and injury prevention. I always maintain that sports and business have unlimited parallels. The small business parallel to stretching for athletes, is for…
Read MoreHow High School and College Students Should Make Money Now
WATCH READ 15 year old me was all about making money, but like most high schoolers, I didn’t want to get a part time job at a restaurant or retail store and make minimum wage, unless my friends all worked at the same spot and it became more of a hang out than a…
Read MoreDigital Marketing and Web Design For Brick and Mortar Retail
WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…
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