WATCH READ In an interview with Lady Lunch Club, based in Nashville, TN, I’m asked for my advice on how their members can “take a dream and turn it into a business.” Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown…

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WATCH READ In this conversation with a friend, I had the opportunity to give an overview of my entire career, starting as an unpaid intern with the Detroit Pistons of the NBA, to building WordPress websites and creating content as a side hustle, to becoming Director of Marketing and Public Relations at Columbia State Community…

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WATCH READ Small Business Marketers have forever wondered how to get on the Google Map, how to show up big in search results, and how to understand exactly how many people search for and find their business online. All of these questions and more can be answered by using Google My Business. This video, from…

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WATCH READ Many businesses want to collect simple payments on their website, whether for non-profit donations or for-profit digital services/content or physical goods. WP Simple Pay is a great solution for one-time payments accepted via Stripe as the payment gateway. The free version, however, doesn’t include the ability to create recurring subscription forms. This video…

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WATCH READ Marketers, Biz Dev people and Business Owners eyes sometimes glaze over when we talk about data, but in this video we explain how free Google Tools like Google Optimize, Google Analytics, Google Search Console and Google My Business can put any small business in a position to optimize their digital presence and grow…

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WATCH READ I often get asked the question “what software do I use to automate posts across all social media platforms.” The answer always surprises and even frustrates some. I don’t. I post all of them organically, to each platform. There are several reasons, but the main one is relevancy. This video explains more, including…

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WATCH READ The data shows that every business’ audience’s attention is on Facebook. Regardless of what kind of business you have, your target audience, and it’s decision makers, are using Facebook. As such, Facebook Ads, still are less expensive than traditional mainstream media. It’s cost per audience attention is so much cheaper than TV, Radio,…

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WATCH READ If you want to talk to people while they consume their entertainment, you can be their entertainment. Don’t put too much pressure to be funny or entertaining, just document what you’re doing. Entertaining, informing and interacting comes before selling. Don’t post about what you sell or what deals you have. Post about who…

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WATCH READ When I built a WooCommerce Store in 2015, it was a bit complicated to connect my client’s account Quickbooks account to the WooCommerce Store and ensure seamless integration. Now, it appears there’s a better, easier solution, and it’s FREE! Quickbooks Sync for WooCommerce by MyWorks.Software LISTEN Paul Hickey, Founder / CEO / Lead…

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