Archive for June 2018
How To Create Instagram Swipe Up Ads
WATCH LISTEN READ We all know how much attention Instagram Stories get on a daily basis, right? Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat’s feature in 2016, popularity exploded, as user’s attention is all over “Stories.” Well, as an advertiser/marketer, did you know that you can…
Read MoreHow A Rap Song Leads To Teaching Masters In Marketing Classes
WATCH READ It’s funny how one thing leads to another. A weird decision I made a year ago to write a rap song about Data as an intro for a presentation I gave at a marketing conference, resulted in several very cool relationships and business opportunities. One of them being Kate and I being…
Read MoreHow Ron Artest Punching An NBA Fan Changed The Trajectory Of My Career
LISTEN READ Great headline right? How Ron Artest Punching An NBA Fan Changed The Trajectory Of My Career. Yep, I had this awesome memory while sitting down recently for a talk with three really cool college sports marketing students that are interning with a professional sports league. Their VP gave me the opportunity to talk…
Read MoreFitness, Fear, Insecurities, Flushing Out Negativity
READ I really appreciate when you can take one part of your life and apply it to another to create positive momentum. Fitness and Business are those parallels to me. Of course, family is woven into everything, so putting it all together takes extreme focus – for me anyway. A quick story…my favorite boxing trainer…
Read MoreHow To Duplicate Your Facebook Ads In Ads Manager
WATCH READ Time Saving Tips For Digital Marketers Are you running Facebook Ads? There’s a quick way to duplicate your campaign or ad set, keep your creative the same and change your targeting, schedule and budget – OR keep your targeting, schedule and budget the same but change your creative for testing. Thanks for reading,…
Read MoreHow Much Time Should Your Small Business Be Spending On Social Media?
READ Yo, so here’s the deal. I’ve now had more than enough clients ask this over the last 3-5 years, and have now put more data analysis into answering these types of questions, and thus feel more confident than ever in saying that yes, even small businesses need to invest in a FULL TIME social…
Read MoreSEO Tip For WPEngine Specifically – Don’t Forget To Uncheck Discourage Search Engines Box
WATCH READ Have you launched a website recently only to realize weeks later that it’s not showing up on Google at all when you Google Your Company’s Name or anything related to it? Frustrating as hell, right? Well, of course! There’s always a real reason why this is happening, so don’t let your web development…
Read MoreSmall Business Blogging and SEO Session is like Fitness
LISTEN READ Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into customers. More than 65% of Web Traffic still comes in from Google Organic Search (Blogging and SEO). In this episode of my podcast, you hear real audio from…
Read MoreEverything Is Good Luck
READ Me to my kids: “Guys, did you know it’s good luck when you see the sun and the moon at the same time?” My kids to me: DAAAAAAD, you say EVERYTHING is good luck.” They’re onto something. A positive attitude. Telling yourself something is good luck is the first step towards having a great…
Read MoreWeb Design and Development Tip: GDPR Full Compliance Implementation
READ I’ve purposefully written about GDPR Web Compliance several times recently, but there’s one more I feel I need to update you all on. FULL GDPR Web Compliance. You see, an earlier GDPR post of mine, read that you should first audit your website for where you’re collecting user information, then update your privacy policy,…
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