Archive for June 2018
Installing Tracking Code On Your WordPress Website Conversion Pages – Data Driven Daily Tip 169
WATCH READ So, you’re a marketing director, small business owner or digital strategist, and you’re running ad campaigns on Google Adwords, Facebook, LinkedIn, etc. You’re familiar with the fact that these platforms have “tracking pixels” that you can install on your website, as well as on key conversion pages on your website, such as PDF…
Read MoreHow A Website Launches: How To Launch A Website
READ Domain names are key to the success of your website. Without an eye-catching name, you’ll fail to attract the customer. Or you can think of it like buying a house: Sure, the place itself is important, but if you buy that house through a bad realtor you might end up regretting it. That’s why…
Read MoreFinding Key Search Data In The New Google Search Console: Data Driven Daily Tip 168
WATCH READ We don’t guess. We don’t use our opinions. We look at the Data from Google Search Console to understand true SEO results and rankings. Where does your business rank for various keywords? What needs to be done from a “site health” standpoint to improve your rankings? Google Search Console answers those questions. Here’s…
Read MoreAlexa Goes Mobile: Alexa Skills Marketing – Data Driven Daily Tip 167
WATCH READ So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your…
Read MoreStay Sticky: A Concept I'm HUGE On
READ “Staying Sticky” means always giving others a reason to want to work with you AND never giving others a reason NOT to work with you. I’m huge on this concept. It’s not easy to understand how to do, or how to execute, but it starts with thinking about always providing the most value and…
Read MoreUsing The Data: How To Cater Your Content To Your Audience Insights
WATCH READ It’s one thing to find the data and analyze the data, but it’s another thing entirely to know how to USE the data to create great content. These videos break it down. 🙂 Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters…
Read MoreFinding The Data: The Facebook Audience Insights Tool
WATCH READ Here’s a helpful tip on how to get data from the Facebook Audience Insights tool to find out the opportunity that exists to grow your business via social media advertising. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing…
Read MoreBuild Messaging That Your Target Audiences Are Interested In
WATCH READ “SOCIAL MEDIA DOESN’T WORK FOR US! WE’VE TRIED IT!” How many times have I heard this from prospective clients? The reality is that if social media hasn’t worked for your business in the past, you’ve done it all wrong. First comes content, and not just any old kind of content, but content…
Read MoreThe Data Says: WordPress is the most used CMS in the World
READ It’s no secret we are WordPress Designers and Developers. 90% of our web projects are in WordPress. For a reason. It’s the most robust and easy to use platform, the most scalable, and the biggest bang for your buck. It’s the easiest to learn how to update, and there’s no walls to run into.…
Read MoreTraditional TV Advertising Is Dead: Facebook Ads Are Still The Best Value
WATCH READ Here’s a great clip on how Facebook Ads are still the best value, and traditional TV advertising is dead. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing Program, part of the Owen Graduate School of Business. For a…
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