Archive for June 2018
Google Adwords To Become "Google Ads" – What Does This Mean For Marketers?
WATCH READ Good for Google. They’re rebranding Google Adwords to “Google Ads,” but it doesn’t seem to just be an aesthetic rebrand. It appears that it will actually mean something to marketers and digital strategy practitioners and everyone from CMOs to Small Business Owners. The announcement on the rebrand is here, and the announcement on…
Read MoreWhat's The Best Software Platform For Posting On Social Media?
WATCH READ Would you really automate your personal posts through Buffer or Hootsuite? I understand why businesses want to automate this process, but for real, you’re at a bar with your friends posting something to Insta, and you’re going to pause and say, “wait a minute, I also want this on Facebook, Twitter or Tumblr,…
Read MoreHow To Get Alexa In Your Car, And What This Means For Marketers
READ I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…
Read MoreStrengthening the WordPress Digital Experience: WPEngine Acquires StudioPress
READ By now you probably know that we’re total web design geeks, who use WordPress, Shopify and other tools to build the most valuable websites possible for our clients, using data and analytics as a differentiator to provide maximum strategic value on all of our engagements. When we saw that a Theme Developer (StudioPress, led…
Read MoreGETTING READY FOR FALL & HOLIDAY eCOMMERCE
READ I’m excited to announce a partnership with the Nashville Fashion Alliance. Here’s what we’ll be covering! Here’s the Announcement from Nashville Fashion Alliance: Data Driven Design Workshop We know it’s hot, but it’s time to start thinking about fall and winter e-commerce sales! Paul Hickey of Data Driven Design is going to offer a…
Read MoreHow To Get Data On Instagram and Twitter Hashtags: Data Driven Daily Tip 170
WATCH READ We’re all about Data, of course, and we use a ton of data sources when compiling Digital Strategy Roadmap Deliverables for our clients. Recently we were asked to reveal some of our top recommended FREE tools for gathering Impressions Data on Hashtag Usage. Check out this video to find out our recommendations! Thanks…
Read MoreHow To Build Your IGTV Channel
READ My world just changed, and yours did too but you don’t know it yet. Earlier I reported on the Launch of IGTV and about how it isn’t a publishing platform. Well, thanks to using it over the last few days, I’ve figured out how to build your IGTV channel and upload longer form videos…
Read MoreWhy Marketers Need To Know About The New Facebook Collaborations Manager
READ You know that there are tens of thousands of Americans that get paid to show products and talk about services in their Instagram and Facebook posts, right? Like, it’s real. If you’re a Facebook/Instagram hater (and I know a lot of you marketers are but don’t really admit it), or if you just feel…
Read MoreWhy We Are Your Beet Farmers
READ One thing I’ve thought a lot about lately is that we are not like most agencies. Typically, agencies fall into one of three categories: 1. Those that force their process on you. Even though you come in hoping to keep costs down but having a plan, it’s not good enough for them. You have…
Read MoreWhat Is IGTV? What Will It Mean For Marketers?
READ Listen Brand Marketers (VPs of Marketing, CMOs, Small Business Owners), it’s never going to stop. 🙂 The amount of platforms that your business needs to pay attention to in order to stay relevant, that is. I’ve been WAITING for the day to see the first 8 words of this headline – “Instagram has Launched…
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