Data Driven Design
How To Choose The Right Facebook Page Template For Your Business
READ So you may have received an email from Facebook recently that looked like this… If you’re a services based company, like a digital agency, a law firm, an accounting firm, or consulting company of some kind, the Standard and Services Facebook templates really don’t differ. But we did see this message come through for…
Read MoreWhat Are Google Beacons And Why Did My Business Randomly Get One?
READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns for Small…
Read MoreLeadership Lessons: Let Others Lead
READ I thought I was a leader earlier in my career. But it wasn’t until I realized I was failing by trying to do everything myself that I actually started to become one. I realized I was being the opposite of a leader. Later, by necessity, I had to learn to let others lead. Whether…
Read MoreService Businesses Must Have The Patience Of Soccer (Futbol) Players
READ As you may know by now, I’m a HUGE Sports Fan. And from “growing up in the Sports Business,” I constantly equate Sports with Business. There are just so many similarities that the analogies are endless. Case in point, I’ve NEVER been a huge soccer / futbol fan. But since my family and I…
Read MoreGuess What's Back? Facebook Ads Brings Back Employer and Job Title Targeting (Data Driven Daily Tip #194)
WATCH LISTEN READ While most people think of LinkedIn for B2B marketing, I’ve made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer attention and cost per customer acquisition standpoint. To that…
Read MoreMarketing Is the Blood Flow to your Company’s Body and Brain.
READ We all know the amazing ways that the human body and brain work together. Meditation, Mindfulness, Fasting, Hunger, Physical Activity, Pain Tolerance, Healing, the list goes on and on. The irony is that in the business world, a strikingly low ratio of companies actually think this way about their marketing. Really, only the ones…
Read MoreHaving Patience With The Process
READ Patience With The Process. I’m on a flight to my new home, Valencia, Spain. I was just explaining to my 8-year old son Max the concept behind the phrase “hurry up and wait.” I think the first time I heard this phrase was around 2011 when I really started working in the “digital agency…
Read MoreDealing With Weaknesses
READ I never was a big reader, and I guess I’m still not, as I spend most of my time working, running my business, with my family, working out or sleeping. That’s it. Most content I consume these days is audio (from 2015 – 2017 I’d watch Netflix while working, but I can’t do that…
Read MoreWhy Your Business FOR SURE Needs A Presence On Alexa Enabled Devices
READ I know what you’re thinking, marketers and small business owners. “I can’t even get my website right, let alone create social media content, and now some dude is telling me I need a presence on Alexa?” Yep. You want to be in business over the next 10-20 years? Having an Alexa Skill or Podcast…
Read MoreMy New Love For Nature
READ Recently I was asked in an interview what my favorite trip was as a kid. I was going into 5th or 6th grade and my parents took me on an awesome road trip from our home in Michigan to Philadelphia, New York City and Boston, as well as Upstate New York, Vermont, New Hampshire…
Read More