Data Driven Design
My Favorite Day In A While
READ For several months now, I haven’t been nervous about moving abroad to Spain, nor have I been nervous about operating my business from Spain, but I’ve been anxiously awaiting the feeling of actually doing it. One of the common threads among small business owners that I interact with consistently on a daily basis is…
Read MoreMapping Career Decisions To Personal Goals
READ I had an interesting conversation with a co-worker lately. I pride myself on having a sort of “intuitive alarm” related to interpersonal communications. With clients With co-workers This is NOT me saying I’m always right, or that my alarm doesn’t go off prematurely or leave me “terribly late for my flight” (if you know…
Read MoreThe Relentless Pursuit of Productivity
READ One year ago, I was commuting from Spring Hill to our rented office space in East Nashville. I was spending 2.5 hours in the car every day. Fighting. Traffic. And those were just they days that I wasn’t driving around various pockets of Nashville meeting with people. Now, the meetings and relationships I’ve built…
Read MoreA Reminder That Data Without Context Is Detrimental
READ A co-worker sent me an amazing article from Wistia yesterday, about moving background imagery (aka, autoplaying video) on websites titled “6 Reasons Why You Shouldn’t Have An Autoplaying Homepage Video.” I like this article for a few reasons. 1. Wistia is a video company, which has every reason to tout autoplaying video on homepages.…
Read MoreHow To Install Google Tag Manager On Your Shopify Site: Data Driven Daily Tip 193
WATCH LISTEN READ If you own a Shopify eCommerce Store, you’re likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to your website: Facebook Ads? Instagram Content and Ads? Google Adwords? Where is the opportunity? Where is the whitespace for growth? While our Digital…
Read MoreHow To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192
WATCH LISTEN READ It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development, sometimes I leave out the simplest part – making sure that you have Google Analytics installed. The data is overwhelming on the amount of people who DON’T KNOW how…
Read MoreHow To Set Up A Staging Server In GoDaddy Managed WordPress: Data Driven Daily Tip 191
WATCH LISTEN READ One of the many reasons I love WordPress is because regardless of your skill level, you can contribute, learn and contribute more. Seriously, even if you’ve never updated a website before and don’t know the first thing about coding, you can learn to manage content. Our team has trained hundreds of Administrative…
Read MoreWhy Amazon Alexa-Enabled Devices Will Win Your Attention
READ You’ll start reading more and more headlines about Voice-Enabled Smart-Speakers, and you may even have one of them in your home. If you do, chances are, you’re likely using it for streaming music, and that’s probably it. But over the next 24-36 months, you’ll start using it for much, much more, and may even…
Read MoreBreaking Down the Four Main Types of Instagram Ads: Data Driven Daily Tip 190
WATCH LISTEN READ We’ve been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are giving to the platform. We’re big on building up your company’s content strategy, then deploying pieces of it consistently on Instagram. Our 2018 Data Download showed…
Read MoreAttention WordPress Developers & Marketers: Gutenberg Is Here! Data Driven Daily Tip 189
WATCH LISTEN READ Our WordPress Development Team (special thanks to “Chris Tooma”), has been on top of this one for a while now, and today I woke up to write my daily blog and saw this message in my WordPress Dashboard after a recent upgrade to WordPress Core version 4.9.8. AKA – Gutenberg is HERE!…
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