Data Driven Design
Facebook Ads: AR Ads and Video Creation Kit Are Here
WATCH READ Facebook has launched two new features to advertisers that are available now. One of them is AR (Augmented Reality Ads). When most people think of AR (Augmented Reality), they think of expensive fancy goggles (which is actually VR – Virtual Reality) or glasses / contact lenses, etc. But AR is really just the…
Read MoreATTN Marketing Directors: Should Your Business Consider Gmail Ads?
READ I remember fondly the technology of 2003. Google Adwords didn’t really exist yet, Facebook wasn’t really a huge thing, MySpace kind of was, and there definitely was no Twitter, Instagram, SnapChat or LinkedIn. I mean, I like things now, WAY BETTER, but having just graduated from college and needing a way for all 15…
Read MoreHow To Install A Smart App Banner On Your WordPress Website
READ What is a smart app banner? You know those things you see at the top of some website when you’re “surfing the web” on your mobile phone? Come on! Yes do you! These things… It’s a website’s way of saying, “look dude, you’re on your mobile device, so we want to let you know…
Read MoreHow To Generate Positive Google Reviews For Your Product
READ One of the most underrated pieces of a solid eCommerce marketing strategy is customer reviews. Of course, Google Reviews are the number one most viewed and trusted reviews, due to the fact that Google makes up 95% of search volume, according to our 2018 Data Download. I’ve already written a little bit about HOW…
Read MoreHow To Promote And Monetize Your Business Podcast
READ Why does your business need a podcast? Let’s look at the data: I started my podcast exactly one year ago, yesterday, and I already have almost 5k total plays. That’s really without doing much active promotion. TechCrunch reports that one quarter of Americans listen to podcasts each month. 88% of 12-24 year olds…
Read MoreHow Building A Company Is Like Building A Fantasy Football Dynasty
READ This morning I woke up at 2:45 a.m. local time to partake in the 14th annual dynasty fantasy football draft in The Crew Fantasy Football League with nine of my best friends. It was 8 p.m. local time for them, but I wouldn’t miss this thing. I’ve build a dynasty team that has competed…
Read MoreThe Ability To Know When You're Having The Time Of Your Life
READ I recently got some positive feedback on a few of my recent blog posts that have mixed personal with professional, rather than focus on digital marketing and web design tips, and to me it all goes together in a weird way anyway so I’m happy to offer up more of my personal reflections in…
Read MoreHow To Run An Ad on LinkedIn (a look at the sometimes confusing LinkedIn Campaign Manager)
READ Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your business to have a consistent LinkedIn presence, and even to take…
Read MoreHow To Enhance Your Products' eCommerce Profile On Amazon
READ We’ve done a lot of work over the last 5+ years with eCommerce websites. From designing and developing websites on both WordPress WooCommerce and Shopify and/or supporting with Digital Strategy / Digital Marketing for companies that sell products like men’s apparel, family multivitamins, cupcakes, high fashion products, guitar amplifiers, AEDs, signage, cowboy boots, office…
Read MoreHow To Use Your WordPress Website To Close That Deal
WATCH READ Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool. When most people think of “Return On Investment” related to their new website redesign project, they think of “how much net new web traffic is this site going to give me.” That’s fine, but…
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