Posts Tagged ‘Instagram’
What Marketers Need to Know About Instagram Shopping Features: Data Driven Daily Tip 176
WATCH LISTEN READ Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to know about the most effective digital marketing practices to generate sales on your website. In short, Instagram and Facebook are where you need to be, running ads…
Read MoreWhat's The Best Software Platform For Posting On Social Media?
WATCH READ Would you really automate your personal posts through Buffer or Hootsuite? I understand why businesses want to automate this process, but for real, you’re at a bar with your friends posting something to Insta, and you’re going to pause and say, “wait a minute, I also want this on Facebook, Twitter or Tumblr,…
Read MoreHow To Get Data On Instagram and Twitter Hashtags: Data Driven Daily Tip 170
WATCH READ We’re all about Data, of course, and we use a ton of data sources when compiling Digital Strategy Roadmap Deliverables for our clients. Recently we were asked to reveal some of our top recommended FREE tools for gathering Impressions Data on Hashtag Usage. Check out this video to find out our recommendations! Thanks…
Read MoreHow To Build Your IGTV Channel
READ My world just changed, and yours did too but you don’t know it yet. Earlier I reported on the Launch of IGTV and about how it isn’t a publishing platform. Well, thanks to using it over the last few days, I’ve figured out how to build your IGTV channel and upload longer form videos…
Read MoreHow To Create Instagram Swipe Up Ads
WATCH LISTEN READ We all know how much attention Instagram Stories get on a daily basis, right? Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat’s feature in 2016, popularity exploded, as user’s attention is all over “Stories.” Well, as an advertiser/marketer, did you know that you can…
Read MoreHow Much Time Should Your Small Business Be Spending On Social Media?
READ Yo, so here’s the deal. I’ve now had more than enough clients ask this over the last 3-5 years, and have now put more data analysis into answering these types of questions, and thus feel more confident than ever in saying that yes, even small businesses need to invest in a FULL TIME social…
Read MoreThe Anatomy of an Instagram Post
READ I’ve had several clients ask me over the last 10 years how to grow their web traffic and get more customers via their digital presence. While up until 2015, the answer was always Google Organic and Google Paid Search, the last 2-3 years the answer has been Social Media. In fact, the number one…
Read MoreData Driven Web Design: What Works Best In Healthcare Vertical?
WATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreDigital Marketing Tip: How To Increase Your Web Traffic By 16x
WATCH READ Want to increase your website traffic by 16x? The data proves it’s actually very simple. Well, hard work, but simple. Look, if your business is currently posting on your Facebook Business Page less than once per month, and you increase your post frequency up to 2 or more times per day, you…
Read MoreUseful Data Point: Instagram Profile Links Are Most Likely To Drive Web Conversions
WATCH READ If you think about bounce rate and what it means, and then you look at which social media outlets are sending traffic to your website and what the bounce rate is for each, you’ll likely find that Facebook sends the highest traffic volume (most traffic) to your website, while Instagram sends the…
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