Posts Tagged ‘Facebook’
Traditional TV Advertising Is Dead: Facebook Ads Are Still The Best Value
WATCH READ Here’s a great clip on how Facebook Ads are still the best value, and traditional TV advertising is dead. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing Program, part of the Owen Graduate School of Business. For a…
Read MoreHow To Create Instagram Swipe Up Ads
WATCH LISTEN READ We all know how much attention Instagram Stories get on a daily basis, right? Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat’s feature in 2016, popularity exploded, as user’s attention is all over “Stories.” Well, as an advertiser/marketer, did you know that you can…
Read MoreHow To Duplicate Your Facebook Ads In Ads Manager
WATCH READ Time Saving Tips For Digital Marketers Are you running Facebook Ads? There’s a quick way to duplicate your campaign or ad set, keep your creative the same and change your targeting, schedule and budget – OR keep your targeting, schedule and budget the same but change your creative for testing. Thanks for reading,…
Read MoreHow Much Time Should Your Small Business Be Spending On Social Media?
READ Yo, so here’s the deal. I’ve now had more than enough clients ask this over the last 3-5 years, and have now put more data analysis into answering these types of questions, and thus feel more confident than ever in saying that yes, even small businesses need to invest in a FULL TIME social…
Read MoreCommon Facebook Issue: Why Can't I Post On My Facebook Phone App After I Set Up Facebook Business Manager
READ I know this one well. You’re a brand manager or marketing manager of a pretty solid size small enterprise company. You’re responsible for posting to your company’s Facebook account. More often than not, out of convenience, you’ve chosen to make posts to said business page from your mobile device in the regular Facebook app.…
Read MoreData Over Debate: Businesses NEED Both Facebook & LinkedIn for B2B Marketing
READ Guys, let’s stop wasting our time debating. Let’s just use the data, please. B2B digital marketing strategy needs both Facebook AND LinkedIn. There is no debate, the truth is in the data. Yes, we all agree that LinkedIn is the business platform and Facebook is the leisure platform. You’re hitting Sally CEO on Facebook…
Read MoreFacebook Analytics: How To Dig Into The Data
WATCH READ Facebook isn’t “just Facebook” anymore my friends. And I don’t even watch the news, so I’m not sure what that statement means to you, but what it means to me is – Facebook is a FULL BLOWN digital analytics platform. You probably know of my obsession with Google Analytics – the amazing web…
Read MoreDrive More Traffic To Your Website Using Facebook Ads: ViewContent Ads
WATCH READ In Facebook Ads Manager, there are several ways to create effective ads that will drive relevant traffic to your website, and ultimately be part of a larger strategy to drive conversions. We talk about this at length in our Facebook Ads Classes for Data Driven Academy – but there are more and more…
Read MoreData Driven Web Design: What Works Best In Healthcare Vertical?
WATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreReaching Your Target Audience: Building & Deploying Relevant Content For Age Groups
WATCH READ I was asked to lead a marketing audience segmentation talk at Vanderbilt University’s Owen Graduate School of Management. The goal for this group of students was to create an email marketing campaign to Alumni to get donations. Basic, right? But we need to think through what’s relevant to each audience group in…
Read More