WATCH READ So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your…
Read MoreREAD What is an Alexa Skill? Raise your hand if you have an Amazon Echo device. You know, the one that everyone calls Alexa. Okay, put it down, no one is actually looking at you right now. 🙂 Raise your hand if you’ve been frustrated with Alexa not knowing how to get her to do…
Read MoreREAD What’s next? Voice. The proof is in the data, and it feels a lot like Web 2000 and Social Media 2006. It’s early, but the Data shows that audience attention is flocking to Voice. 1. What does “Voice” mean? (you may hear it referred to as digital audio, Voice Skills, or Voice Actions). It …
Read MoreLISTEN READ I met and talked to a ton of great people at VoiceCon in NYC, all smart, successful business people who already have a podcast or are starting one. The number one comment or concern about their podcast was always audio quality. I’ll never knock anyone for wanting to put out quality content, but…
Read MoreWATCH READ I attended the VoiceCon VIP Dinner at Lafayette’s Restaurant in NYC to learn more about building Alexa Skills for Businesses and the Opportunity that exists for Data Driven Design to lead the charge. This is part of my conversation with Gary Vaynerchuk on the subject. Thanks for reading, and have a great day!…
Read MoreREAD Why am I investing time and money at VoiceCon in NYC? After all, I’m a digital marketer and web developer. Why do I need a podcast? Or what do I care about Alexa Skills? Well, this isn’t about using Alexa to listen to music or finding the best podcasts to listen to. This is…
Read MoreREAD “Hey Alexa, how’s my web traffic?” This will be a question we’re all asking by 2020. In January of 2018, TechCrunch reported 39 million Americans (16% of the population) have a Smart Speaker (Amazon Echo, Google Home, Apple HomePod, etc.) While data shows that 66% use the devices for entertainment like playing music, telling jokes,…
Read MoreREAD Ask anyone I’ve ever worked super closely with, and they’ll likely agree that I’m not one to waste time going to conferences. Conferences are usually productivity killers. Not workshops or webinars, that take 1-2 hours out of your day, but freaking conferences – that take multiple days and nights out of your week. But…
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