WATCH LISTEN READ I’ve blogged so much about Alexa For Business, Alexa Skills and Alexa Flash Briefing Skills lately – including How to Build Your Own Alexa Flash Briefing, that I sometimes forget the simple, simple basics, like helping Small Business Owners and Small Marketing Teams actually set up their Alexa Enabled Amazon Devices in…
Read MoreWATCH LISTEN READ “Hey Alexa, help my business” isn’t necessarily a phrase you expected to hear when the smart speaker became available on June 23, 2015, and it’s still probably not a phrase many expect to hear into the future, but I do. The same way I’ve stuck with my Amazon Echo device that my…
Read MoreWATCH READ I’ve blogged about why businesses need Alexa Skills. I think most people think of businesses needing Alexa Skills under the context of creating some new app to sell to consumers, and that’s great, there is and will continue to be a growing market for that. The data shows it. But to me…
Read MoreWATCH READ I’ve written quite a bit about why your business needs to have a presence on Alexa-enabled devices. Whether it’s from a content marketing, storytelling and communications channel like an easy-to-build Alexa Flash Briefing Skill, or via extending your application’s functionality into the Voice Realm through a real Alexa Skill, you need to evaluate…
Read MoreREAD I know what you’re thinking, marketers and small business owners. “I can’t even get my website right, let alone create social media content, and now some dude is telling me I need a presence on Alexa?” Yep. You want to be in business over the next 10-20 years? Having an Alexa Skill or Podcast…
Read MoreREAD You’ll start reading more and more headlines about Voice-Enabled Smart-Speakers, and you may even have one of them in your home. If you do, chances are, you’re likely using it for streaming music, and that’s probably it. But over the next 24-36 months, you’ll start using it for much, much more, and may even…
Read MoreWATCH LISTEN READ I’m HUGE on what the data says is working for your marketing strategy. The data doesn’t lie. So this may seem confusing, but I’m really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It’s really irrelevant to your marketing strategy, especially when Facebook Ad – when done…
Read MoreREAD I had no idea if building my first Alexa Skill was going to work. But it did. Like a freaking charm. It never happens like that. And when it does, it kind of feels like serendipity. There are already more than 40,000 Alexa Skills in the Alexa Skills Store within the Alexa App (how…
Read MoreREAD I have no idea if this is going to really work. This is usually close to the first thing I’m thinking when I learn something new and try implementing it for the first time. I just built my first Alexa Flash Briefing Skill – named Data Driven Daily Tip – and submitted it to…
Read MoreREAD I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…
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