WATCH LISTEN READ Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We’ve had people signing up for events and presentations that we do around Nashville, and I receive them through the backend of our website. For some reason I’ve been copying and pasting them in from the emails…

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READ As a WordPress designer and developer, I have opted into receive email marketing communications from WooThemes, the company that owns the #1 eCommerce Plug-in for WordPress, WooCommerce. I have an account with them, and as you can imagine, have purchased many products, for both our business, and our clients. So, I’m used to getting…

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READ Email marketing has become a lost art. Marketers and Business Owners simply don’t know what to do, so they become completely paralyzed. They dwell on the following questions rather than taking action with the questions in mind. How often does your business send out email marketing messages? Have you figured out the right cadence?…

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LISTEN READ Over the past year, it’s become increasingly clear – regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same success. Why? I break it down for a prospective client who asked…

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WATCH READ Interesting Email Marketing Tactics are being used to make users think that it’s not a SaaS product with an unsubscribe button that’s hitting send, but rather a real 1:1 native email. Are these tactics acceptable or deceptive? Is it black and white? My take in this video. Paul Hickey has created and grown…

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