Interesting Email Marketing Tactics are being used to make users think that it's not a SaaS product with an unsubscribe button that's hitting send, but rather a real 1:1 native email.
Are these tactics acceptable or deceptive? Is it black and white?
My take in this video.
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.