Social Media Marketing
Does Your Content Really Need Photos? Content Strategy Tips
WATCH LISTEN READ In this fun interaction with Kelly Savoca from CottonandMoss.com during one of our http://datadrivenacademy.org members live access sessions, Kate Hickey and I debate whether or not your content actually NEEDS photos. I highly recommend you watch and comment! 🙂 Thanks for reading, watching and listening, and have a great day! KEEP MARKETING!…
Read MoreHow To Create Remarketing Audiences In Facebook Ads
WATCH LISTEN READ Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times? This means, if you think you’re going to sell people products or services the first time they visit your website, you’re sorely mistaken. As a result, you need…
Read MoreHow Much Web Traffic Does It Take To Get eCommerce Conversions?
WATCH LISTEN READ Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle. Assuming the product(s) you’re selling is/are good and there’s a market for them, you’ll now need to begin the…
Read MoreWhat Is A Good Cost Per Click On Facebook Ads?
WATCH LISTEN READ This video is from the Data Driven Academy – http://datadrivenacademy.org – live access session with myself, Kate Hickey (digital strategist at Data Driven Design) and Kelly Savoca, owner of CottonandMoss.com (and Data Driven Academy Member). In this video, we discuss what a good cost per click on Facebook Ads is. Thanks for…
Read MoreNew Facebook Stories Feature: Adding A URL To Your Posts
WATCH READ All Small Business Owners and Digital Marketers need to know about this one. Facebook has improved their stories feature. Facebook has added the ability to add a URL to your Facebook Story Frames. To do this, make a regular post, and also check the box to add it to your story. When you…
Read MoreNEW IGTV FEATURE: HOW TO TEASE A FULL VIDEO AS A ONE-MINUTE IG POST
WATCH READ IGTV is about to blow up, here’s why. They just launched a feature allowing videos that are longer than one minute in length to be uploaded to IGTV but also TEASED as a real IG post. This means that the first minute of your 1:00+ video on IGTV can show as a regular…
Read MoreTips For Running Instagram Ads: Should Your Mindset Be Different Than Facebook Ads
WATCH READ I got an awesome question on another video I posted a few months back about the four types of Instagram Ads. A viewer, Sean Hackett – commented here with a great question – “should my mindset be different when running Instagram Ads then when running Facebook Ads. Thanks for reading, watching and listening,…
Read MoreWhy Your Business Should Blog and Write Press Releases Within Instagram Stories
WATCH READ So I’ve been blogging and writing long form content from within the Instagram Stories “Type” feature every day, and I really am seeing a boost in traffic to my profile especially when I use the right hashtags. In this one-minute snippet from our Members Only Data Driven Academy Live Access Session on January…
Read MoreWhat Is The Difference Between Your LinkedIn Company Page and Profile
WATCH READ Did you know that your LinkedIn Strategy should include way more than just posting on your personal profile? It needs to include posting every day on your LinkedIn Company page. Watch this video for more tips and DM me or comment with questions! Thanks for reading, watching and listening, and have a great…
Read MoreThe Proof Is In The Data: LinkedIn Company Page Strategy
WATCH READ The Proof is in the Data. Posting every single day on your company’s LinkedIn Page pays off. Unlike Facebook Business Pages and Instagram posts, simply posting every single day on your company’s LinkedIn page brings in quality organic traffic. This video explains the real data behind the strategy, as well as the difference…
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