READ I’ll never forget this day as long as I live. I’ll never again get April Fools’d the way that it happened to me, clear as day, in 2004. I was the newly minted Director of Public Relations for the 2003 WNBA Champion Detroit Shock. Just 22 years old. Working my ass off for the…

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WATCH READ   Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…

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WATCH READ It’s pretty amazing how true self-fulfilling prophecy is. I remember learning the concept in interpersonal communications in college at Michigan State. The concept always made sense to me, but never more so than just the other day, when it truly dawned on me just how fine the line is between being a hero…

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READ For a few short hours, I was constantly overwhelmed with the contradictory feeling… This book is so good that I can’t wait to put it down. If you’re like me you get it. Every single freaking word makes so much sense that you just want to shut it and get back to work. In…

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WATCH READ WHAT? YOU’RE MOVING TO SPAIN?! This is what I expect everyone’s reaction to be, which is probably why I haven’t told many of you face-to-face yet. Let’s be honest, it’s completely knocking the needle on the record player of our typical conversation about the status of your project or business goals. It’s not…

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WATCH READ TO ALWAYS WANT TO TAKE THE GAME WINNING SHOT… BUT TO ALWAYS BE CONFIDENT ENOUGH IN YOUR TEAMMATES TO PASS THEM THE BALL… TO PUSH YOUR COMFORT ZONE TO NEW LEVELS… TO FIND WORK YOU LOVE… TO FIND LOVE IN YOUR WORK… TO CHOOSE POSITIVITY OVER NEGATIVITY… TO PUSH YOURSELF TO DO MORE……

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WATCH         READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…

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WATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…

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