Professional Development
WNBA Detroit Shock Sign 7'6" Center From Iceland
READ I’ll never forget this day as long as I live. I’ll never again get April Fools’d the way that it happened to me, clear as day, in 2004. I was the newly minted Director of Public Relations for the 2003 WNBA Champion Detroit Shock. Just 22 years old. Working my ass off for the…
Read MoreSupporting Scrappy CEOs and Entrepreneurs and Side Hustles
WATCH READ Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…
Read MoreGoogle Geek Session: Mt. Juliet Chamber of Commerce Business Boost
WATCH READ I’m super pumped to work with Small Business Owners in Mt. Juliet, TN on April 19 on learning practical skills to help them optimize their internal business functions, as well as use data to understand how to build more opportunities for their business. The video below explains what’s up! Click here or the…
Read MoreHERO OR VILLAIN? THE CHOICE IS YOURS.
WATCH READ It’s pretty amazing how true self-fulfilling prophecy is. I remember learning the concept in interpersonal communications in college at Michigan State. The concept always made sense to me, but never more so than just the other day, when it truly dawned on me just how fine the line is between being a hero…
Read MoreWhy “Crushing It!” by Gary Vaynerchuk is different.
READ For a few short hours, I was constantly overwhelmed with the contradictory feeling… This book is so good that I can’t wait to put it down. If you’re like me you get it. Every single freaking word makes so much sense that you just want to shut it and get back to work. In…
Read MoreBuilding A Virtual Workplace: WHAT?! YOU’RE MOVING TO SPAIN?!
WATCH READ WHAT? YOU’RE MOVING TO SPAIN?! This is what I expect everyone’s reaction to be, which is probably why I haven’t told many of you face-to-face yet. Let’s be honest, it’s completely knocking the needle on the record player of our typical conversation about the status of your project or business goals. It’s not…
Read MoreI Double Dog Dare You
WATCH READ TO ALWAYS WANT TO TAKE THE GAME WINNING SHOT… BUT TO ALWAYS BE CONFIDENT ENOUGH IN YOUR TEAMMATES TO PASS THEM THE BALL… TO PUSH YOUR COMFORT ZONE TO NEW LEVELS… TO FIND WORK YOU LOVE… TO FIND LOVE IN YOUR WORK… TO CHOOSE POSITIVITY OVER NEGATIVITY… TO PUSH YOURSELF TO DO MORE……
Read MoreWhy I Rap In Business Meetings
WATCH READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…
Read MoreStarting Your Career? Here's Are Three Things I'd Tell "Early Paul"
READ When I was 19, I started an internship with the NBA Detroit Pistons. Man, I was driven. I knew – beyond a shadow of a doubt that’s what I wanted to do for the rest of my career. I’d work my way up from Media Relations Intern to Assistant, Manager, Director, VP and eventually…
Read MoreWeb Design and Digital Marketing DIY
WATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…
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