Business
Data Point: LinkedIn Posts Get More Visibility Than Articles
READ I post in the LinkedIn news feed Every Day. And I post an article on LinkedIn Every Day. The two are different. Like everything we do at Data Driven Design, there is a MACRO and a MICRO. The MACRO is to have a presence in front of our target audience, CEOs, CMOs, Marketing Directors,…
Read MoreIs My Business Showing On Google's Map? The Data Always Tells The Accurate Story
WATCH READ So I’m 100% empathetic to all sides on this issue. The issue is, when a user Google’s a local business name, they don’t ALWAYS see that business on the map results. This doesn’t mean that the business is not on the map. Google controls map results based on several search factors. If you’re…
Read MoreSmall Business Tip: How to forward your personal email to your business email using GSuite
WATCH READ Yo Check it. Small Business Owners need to prevent injuries by stretching (aka, using Google Business Email / GSuite). We’ve covered that. So now we can get into some intricacies of how to make your life even easier as a business owner. You were doing business with a personal gmail account prior to…
Read MoreWeb Video Strategy: What's Better…YouTube or Vimeo?
READ You may or may not realize it, but 90% of my blog posts are literally answering questions from clients. Here’s one I’ve received several times over the years, and got again recently. Client: “Video question for you … is it better to use Vimeo or YouTube to host our videos? I heard a rumor…
Read MoreBusiness Productivity Tip: How To Set Up Business Email
WATCH READ Yo, so a lot of my content is highly geeky. Like web development, WordPress, tracking pixels, analytics tips, tagging, heatmapping, analyzing data, UI design, etc. This one is super simple – how to set up business email. Honestly, it comes from a great place. I want business owners to succeed. I am a…
Read MoreAttention College Graduates: Congratulations! Is Just The First Of Several "C's" You Need To Hear About
READ Courage. Curiosity. Consistency. Commitment. My amazing sister graduated from college recently and I attended her commencement ceremony. In addition to it being a joyous occasion for our family and my parents, it was a great learning experience for me. Seeing what a college graduate looks like from 15 years after I graduated is pretty…
Read MoreWhat Fuels You?
READ Music has always been HUGE to me. At age 6, I was introduced to Run-DMC by my cousin Pat in Philly. Done. I was hooked on hip-hop. The Raising Hell album was dubbed on a tape that I broke by listening to it 1k+ times on my Walkman. If Spotify existed back then, I…
Read MoreData Is Our Differentiator: What Is Yours?
READ I think it’s important for all businesses to take a step back and reflect on why they do what they do. What’s their story? Not to be fancy, but to identify how your business truly provides value to your customers. How do you do it better than your competition? What is your differentiator? Data…
Read MoreLive Chat: Is It For Your Business?
READ One of the most common mistakes made by business owners or CEOs regarding their company’s website, is the misuse of Live Chat functionality. In going through a website redesign, improvement or revamp process, they think of websites that they like, appreciate or want to emulate in some way. Oftentimes this is a good exercise,…
Read MoreHey Alexa, "How's My Web Traffic?"
READ “Hey Alexa, how’s my web traffic?” This will be a question we’re all asking by 2020. In January of 2018, TechCrunch reported 39 million Americans (16% of the population) have a Smart Speaker (Amazon Echo, Google Home, Apple HomePod, etc.) While data shows that 66% use the devices for entertainment like playing music, telling jokes,…
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