WATCH READ In January and February 2018, Kate and I presented at Data Driven Academy for Vanderbilt School of Business – Marketing Specialty. In this video, I get asked how much can be spent on a Google Adwords Express (Google Smart Campaign) Ad. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC…
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WATCH READ There are many ways to customize the search functionality on your WordPress website. There are plug-ins that help you control what’s shown and what’s not shown in the results. There are also easy changes you can make to your functions.php files. But most of these methods focus on global changes, like what categories…
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WATCH READ This podcast episode was recorded in 2018, just about a year and a half after I started Data Driven Design as a remote digital agency specializing in WordPress Development and Digital Strategy. I was on the precipice of hiring an All-Star team of full-time employees, and I knew how to execute my vision…
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WATCH READ Oh no! I just made a HUGE mistake on one of my WordPress pages! My content is gone! I know there’s something called Revisions, but after the update to Gutenberg (anything after WP 5.0), it’s NOT THERE ANYMORE! Help! What do I do????? No worries. Just watch this video. 🙂 LISTEN Paul Hickey,…
Read MoreWATCH READ There is a way to spend less than your competition on Google Ads, yet outrank them, and it has nothing to do with Quality Score. It has to do with buying Google Adwords Express Ads, also known as Google Smart Campaigns. In this video, I explain the strategy behind small businesses marketers buying…
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WATCH READ How do I export my all of the files from my WordPress website? That’s a question you may be asking yourself if you’re redesigning your site into a new WordPress theme/install. Export Media Gallery is a great plug-in that I recommend using. This video shows you the ins and outs and considerations, as…
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WATCH READ Data Driven Design was recently named one of the Top 25 companies in Voice and AI by “Top 25 Today.” In this interview with host Keri Roberts, I answer questions about how Data Driven Design helps small businesses scale using voice technology, specifically using our WordPress Plug-in, The Voice Designer – available at…
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WATCH READ Too many eCommerce merchants and businesses looking to sell their products online, or invest in Facebook Ads or other digital media have the immediate expectation of online sales. It just doesn’t happen that way. Customers need more information before they buy products, especially from businesses they don’t have a relationship with. The data…
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WATCH READ Are you using BuddyPress (a free version of BuddyBoss, basically) to build a social media type community site using WordPress? If so, you’re pretty smart. But you may be getting discouraged on your “Activity Feed” page by the actual community activity feed not loading. Are you just stuck on a screen that says…
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WATCH READ How Can You Customize Your WooCommerce Store’s Email Messages? Don’t worry, it’s not as complicated as you might think. Yes, you can get a developer to do it for you, but there’s also a way to get it done with virtually no technical knowledge required – and that’s the way I prefer for…
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