WATCH READ I’ve spoken and written at length about how great of a job Google Adwords Express (also known as Google Smart Campaigns) has done at generating phone call leads for businesses. In this video, I talk with Vanderbilt’s Masters of Marketing Class about routing numbers and why they exist. Paul Hickey, Founder / CEO…

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WATCH READ Many marketers don’t really know this, but Google Ads is super overpriced, and has been for several years. The bidding structure of the full Ads product causes a myriad of scenarios where it very rarely makes sense for any small business to participate in traditional Google Ads. Paul Hickey, Founder / CEO /…

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WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of. Paul Hickey, Founder / CEO / Lead…

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WATCH READ When Data Driven Design got named a top 25 voice company by Keri Roberts of Top 25 Today, I got a chance to sit down and tell the story of how Data Driven Design got started. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice…

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WATCH READ Why do some Google Ads take up more space than others? Specifically, the ones that have extra links below the main link. These are called Google Ad Extensions. This video explains more about what they are and how to implement them in your Google Ad Campaigns. Paul Hickey, Founder / CEO / Lead…

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WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…

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