WATCH LISTEN READ On a rare occasion, you may not have access to an old Google Analytics account, but you’re the one responsible for making sure that tracking code from the old website gets on the newly launched website. Or, you already launched the website and forgot. How do you go back and get your…
Read MoreWATCH LISTEN READ Anyone with a website likely doesn’t think about verifying it with Google Search Console, let alone Bing Webmaster Tools, but even though Bing only makes up 5% or less of organic search related web traffic (according to our Data Download), it’s still super important to gain search engine visibility on Bing via…
Read MoreListen Read In this special edition of the Data Driven Daily Tip Podcast, I talk through an important concept that all business owners and entrepreneurs need to fully understand – the Minimum Viable Product. The tendency when building a software application or even a website, is to try to include everything all at once. To…
Read MoreWATCH LISTEN READ While it’s true (the proof is in the data) that Bing only makes up about five or less percent of all organic web searches (ways that your web users find your website via SEO / organic search), it is still important to rank highly on Bing, and have solid search engine visibility…
Read MoreListen Read My reflections on why we’re building Alexa Skills at Data Driven Design. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His…
Read MoreWATCH LISTEN READ Attention Marketers and Small Business Owners – did you know you may be missing out on learning valuable information about your web users by not having your Demographics and Interest Reports Enabled? By just toggling one switch in Google Analytics that takes about three seconds, you can start to aggregate data on…
Read MoreWATCH LISTEN READ Have you ever Google’d your business, then wondered why you’re looking at search results on the right hand side of the page that have nothing to do with your business at all? Like if your address is being used for someone else’s business, or if it is your business, with incorrect information?…
Read MoreWATCH LISTEN READ Digital Marketers, Small Business Owners and Web Developers, you may all be wondering the same thing (and based on the amount of questions, comments and feedback I get regarding Google Analytics and Google Ads, there’s a good chance you probably are) … Why aren’t my conversions showing in Google Ads? Specifically, they…
Read MoreWATCH READ In the daily grind of our work lives, it’s important to have some reflections about how things have gone for us over the past year. I do this exercise often, to calibrate a few different things. Number 1, to remind myself about “macro-patience and micro-speed” – two seemingly conflicting concepts, but when married…
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