Archive for December 2018
365 Days of Web Design, Digital Marketing and Business Blogs
READ You are reading my 366th blog in the last 365 days (also my 439th blog in the last 540 days). After starting to blog consistently on 7/7/17, I decided heading into 2018 that I wanted my New Year’s Resolution to be to blog every day for a year. For some reason, I decided to…
Read MoreTime Management Best Practices For Small Business Owners
READ The relentless pursuit of productivity. As a businessperson, It’s really what I think about constantly. It’s really what drives me. We’re a client services company, which means we’re a productivity company. Which means, as the owner of the company, I have to set the bar for productivity and time management. As such, I’m documenting…
Read MoreMarketers: Do You Really Know Your Target Audience?
READ This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…
Read MoreFor Small Business Owners: Focus Is Everything, And The Hardest Thing
READ This one is for the people out there that I can relate to the most. This one is for the small business owners. Focus is everything, and it’s the hardest thing. There is so much you are responsible for. There is so much you could be doing. I get it. This is why I’m…
Read MoreHow To Install A Smart App Banner On Your WordPress Website: Data Driven Daily Tip 242
WATCH LISTEN READ One of the many things we love about WordPress is the extension of free functionality via useful plug-ins, for example, the Smart App Banner. Oh you! I said Smart App, not Smart Ass. 🙂 What is a smart app banner? You know those things you see at the top of some website…
Read MoreHow To Use LinkedIn Campaign Manager: Data Driven Daily Tip 241
WATCH LISTEN READ Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your business to have a consistent LinkedIn presence, and even…
Read MoreHow To Turn Your Website Into A Revenue Generation Tool: Data Driven Daily Tip 240
WATCH LISTEN READ Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool. When most people think of “Return On Investment” related to their new website redesign project, they think of “how much net new web traffic is this site going to give me.” That’s fine, but…
Read MoreWTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239
WATCH LISTEN READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns…
Read MoreHow To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238
WATCH LISTEN READ Raise your hand if you know what a heatmap of your website is! It’s okay if you have no clue, that’s why I’m here, friends. 🙂 A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.…
Read MoreHow To Fix Coverage Issues In Google Search Console: Data Driven Daily Tip 237
WATCH LISTEN READ The world of Google Webmaster Tools has changed. It used to be super easy to find “Fetch As Google” or “Robots.TXT” tester in the old platform, but now that Google has changed their SEO Tool to Google Search Console, it is harder to find these tools. This video not only shows SEO…
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