One of the many things we love about WordPress is the extension of free functionality via useful plug-ins, for example, the Smart App Banner.
Oh you! I said Smart App, not Smart Ass. 🙂
What is a smart app banner?
You know those things you see at the top of some website when you're "surfing the web" on your mobile phone?
Come on! Yes do you! These things...
It's a website's way of saying, "look dude, you're on your mobile device, so we want to let you know you can have a WAY BETTER EXPERIENCE on your phone if you download our mobile app instead of using the browser version of our website.
Of course, you'll only see these Smart App Banners in the Safari (Apple-owned) Browser on iOS (Apple-owned) devices, because you know, Apple.
So, while we don't really have much data on how Smart App Banners do, we can only assume that they really help increase app downloads.
And there is a super easy way for WordPress Designers and WordPress Developers to implement a smart app banner to try and see how well it works.
The Smart App Banner Plug-In is one we've used for a client recently that has a mobile app and their main business goal is to generate downloads.
If you're NOT using a WordPress Website to promote your mobile application, Branch.io has a great article here about how to implement a Smart App Banner.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.