Data Driven Design
The Data Says: Use Hashtags In Your Instagram Stories: Data Driven Daily Tip 188
WATCH LISTEN READ Oh boy, PLEASE tell me your business is on Instagram. If it’s not, you need to start TODAY. Not only is there 1 BILLION monthly active users on the platform, but it’s really honestly very fun to use. It may be the single best content management and content creation platform that exists…
Read MoreWhy Content Marketers Need To Know About Instagram Stories Question and Answer Feature: Data Driven Daily Tip 187
WATCH LISTEN READ Believe it or not, the number one excuse (after “we don’t have enough time to do that”) from brand marketers and small business owners as to why they don’t consistently post on Instagram is: “we don’t know what to talk about, we’re not that interesting.” This is AFTER they’ve finally realized that…
Read MoreHow To Link To A Specific Timestamp In A YouTube Video: Data Driven Daily Tip 186
WATCH LISTEN READ Have you ever sent someone a link to a video on YouTube and then explained to them that they need to skip to the 50 second mark, or wait to watch or pay attention until a certain point in the video? Did you know there’s a simple way to simple edit the…
Read MoreWhy You Need To Rework Your Podcast Strategy: Data Driven Daily Tip 185
WATCH LISTEN READ For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved. I increased frequency to basically daily, or at least 4-5…
Read MoreWhy You Should Blog On Medium, And How To Grow Your Audience There: Data Driven Daily Tip 184
WATCH LISTEN READ What Is Medium.com? It’s a free place to blog from daily to weekly to monthly, but as long as you’re doing it consistently, it will do your business well. As of 2016, more than 60 million active users were on Medium, and we have reason to believe that audience size has close…
Read MoreFacebook Ads: What's The Difference Between Website Conversion Value and Website Purchase Conversion Value? Data Driven Daily Tip 183
WATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…
Read MoreAlexa Skills vs. Facebook Ads: Be A Practitioner, NOT A Headline Reader: Data Driven Daily Tip 182
WATCH LISTEN READ I’m HUGE on what the data says is working for your marketing strategy. The data doesn’t lie. So this may seem confusing, but I’m really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It’s really irrelevant to your marketing strategy, especially when Facebook Ad – when done…
Read MoreYou Can Change Your "Normal"
READ This post is about two things that in my mind, have a lot in common; running a marathon and running a business. It’s true that both require patience, the ability to know when to pace yourself and when to all out sprint. But this is about more than that. It’s about human capabilities. I…
Read MoreHow To Add An Admin To Your Facebook Page
WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) It’s kind of crazy that most people still don’t know how to do this, but here it is! Very utilitarian. The reason you need to know this as a marketer, is because performing this action is still the easiest way to become an admin…
Read MoreYouTube Launches New Messaging Feature: Data Driven Daily Tip 181
WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) Whenever social media platforms start launching features to combat one another (feature wars), it’s usually an amazing opportunity for marketers. In 2015 it was Instagram adding “Stories” to copy Snapchat. User attention FLOCKED to Insta Stories, and hasn’t wavered since. Now, it’s the launch…
Read More