Data Driven Design
What's The Difference Between Facebook Ads and Boosted Posts?
READ It’s okay. It’s NOT a dumb question. Everyone wants to know. Everybody asks it. The answer is not clear to many who are not true practitioners, but all marketing directors, marketing managers, small business owners and sometimes even CMOs and CEOs really want to know. There are philosophical differences between the two, like when…
Read MoreForgetting Something? How Web Content Managers Can Go "Wayback" And Restore Lost Content
READ We’ve all been there before. That place of feeling like something is missing, forgotten, overlooked, lost in the shuffle. Whatever the reason or excuse, something was forgotten and is now missing. Unfortunately for website owners (people responsible for the content on their website), whether you’re in the marketing department, or are running a business,…
Read MoreSmall Business Owners: Want Those Web Email Submissions Going Directly Into Your Mailchimp Account?
READ Small Business Owners and Marketers, I get the point. I get the punchline. You just want stuff to work easily. You want, when someone comes to your website and enters their email to receive future notifications from you, for that email submission to easily just drop right into the appropriate Mailchimp, Emma, InfusionSoft, Constant…
Read MoreWeb Development Tip: How To Migrate A WordPress Site Using GoDaddy Managed WordPress
READ I’ve written at length about how tools like WordPress and GoDaddy Managed WordPress can help save time, money and help companies gain efficiencies. Especially WordPress Design and Development companies. Case in point, I was just slacking one of our WordPress Developers about migrating a site from a cPANEL account to a Managed WordPress account…
Read MoreHow To Manage Admins On Your Company LinkedIn Page
READ Hola, Buenas! I wanted to take the time out and the brain break to simply show you all how to manage admins in your company LinkedIn Account. It’s super hidden, but here’s how you find it. 1. Log into your regular, personal LinkedIn Account. 2. Click “Me” in the upper right. You’ll see this…
Read MoreWhy Humans Need Data
READ Humans in business cannot really function or be productive without data. Sorry, but it’s true in my experience. That’s why, when I see things like this on LinkedIn, it really makes my skin crawl. I understand after reading this several times, how it can go either way, as the original author of this post…
Read MoreGetting Ready For Holiday eCommerce Season: What Marketers and Business Owners Need To Know
WATCH READ Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members. It was awesome, and I’m pumped to be able to share the full video here for you all. It really does walk through all of…
Read MoreDear SquareSpace: You're The Worst
READ Okay, so on this one I’m guilty of trying to grab your attention with a shocking headline, or whatever, but the honest to God truth is that I just couldn’t think of a better headline, so in true Data Driven Design fashion, I didn’t overthink it, I just went with it and I’m going…
Read MoreHow To Build Mobile Friendly Video For Facebook Ads
WATCH READ Pay attention Small Business Owners, eCommerce Marketers and B2B Professional Service Marketers, you need to be doing this! The Major Facebook Tool that is available NOW for all of us is the Facebook Video Creation Kit. The Video Creation Kit allows you to go into Facebook Ads Manager and build video ads using…
Read MoreATTN Marketers: What Is Google Signals And Why Should You Care?
READ If I called you, texted you or emailed you today and said “hey Rosa/Dawn/Phil/Victor/WhateverYourNameIs, you need to know about Google Signals – it’s this thing in Google Analytics that adds an extra Acquisition Report.” You’d hang up / not reply or unsubscribe. So what? Right? But if I led that call with “yo, I’ve…
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