Posts Tagged ‘AB Testing’
Getting Ready For Holiday eCommerce Season: What Marketers and Business Owners Need To Know
WATCH READ Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members. It was awesome, and I’m pumped to be able to share the full video here for you all. It really does walk through all of…
Read MoreA Reminder That Data Without Context Is Detrimental
READ A co-worker sent me an amazing article from Wistia yesterday, about moving background imagery (aka, autoplaying video) on websites titled “6 Reasons Why You Shouldn’t Have An Autoplaying Homepage Video.” I like this article for a few reasons. 1. Wistia is a video company, which has every reason to tout autoplaying video on homepages.…
Read MoreHow To Run An A/B Test in Google Optimize
READ By now you know how much I believe in the power of data. It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits… …but it also can improve culture, relationships and overall productivity. Let’s take the good…
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