It took me legitimately seven years of getting my ass handed to me in the agency world to finally realize that this one is key - Data Driven Design Company Principle #6 - "Don't Overthink It."


I think when your web design agency doesn't know what they're doing, they likely come up with a lot of bullshit to fill the space. At least often times it feels that way, right?

It's just like when you're at the grocery store and you're lost between aisles trying to find something for a new recipe.

1. You've never baked the thing before.
2. So you don't know how to find the ingredients.
3. So it takes you longer.
4. But your party is hungry.
5. So you're slow and you make pretend that you know what you're doing, but it's obvious that you don't.

What's the solution?

To bake it.

Then bake it again, then bake it again, then bake it again.

You're going to fuck up the first several parties, but by the, fifth, sixth or seventh party, you're going to be far more efficient, effective, valuable and airtight.

You're going to be a pro.

At Data Driven Design, we strive to not be "muckers."

Muckers are people who love to Muck Around, overanalyze and try to always be perfect.

We realize, honestly, that it's never going to be perfect. Whatever "IT" is, a digital strategy, a website, or a software application - it's always going to need continuous refinement and improvement.

So when we all realize that's the case, as a team, and as a unit with our clients and their teams, we can embrace imperfection and we can just get started.

I've worked for and with more digital agencies than anyone reading this blog, FOR SURE.

Sorry, but I have.

And I can tell you that the number one problem all agencies have, is that they waste so much time at the beginning of an engagement.

Data Driven Design JUST GETS STARTED, and from there, we provide value.

So as you look for a digital agency to hire or work for, just keep in mind where our Principle #6 comes from.

Click here to view all of our company principles.


Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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