I was pumped to sit down with Nashville Developer Brad Cowart of for my podcast. I met him after my keynote presentation at Red Letter Day at the City Winery when he came up to my table during "Wine Time" and started spouting off about how much he hated WordPress.

It was actually kind of awesome. The passion he showed for his craft instantly convinced me we'd connect, as I feel the same need to help small business owners and mid-size companies implement enterprise level digital marketing solutions at a far lower cost than huge agencies.

Being a Nashville WordPress Developer and Digital Marketer, whom many I've worked with can confirm my love for WordPress (many joke that I have WordPress logos tatoo'd on my body or that I wear WordPress underwear), I'm constantly striving to increase the speed and quality while lowering the cost of solutions.

Typically, my experience with based solutions like Dot Net Nuke, Sitefinity by Telerik, SiteCore and even custom solutions, would always put projects I was managing behind the proverbial 8-ball.

In hindsight, after talking to Brad on my Podcast, maybe it was the developers I was working with that were slowing things down - not the platform.

Brad, the founder of, has been serving clients in Nashville for 15 years, and talks about how he uses his code library to provide incremental value to clients and lower costs. Imagine that, custom solutions for a low cost! While part of me still thinks, "I'll believe it when I see it," after talking to Brad, I'm pretty much sold.

My love and recommendation for WordPress as the best solution for any business website still exists, but, when in need of an based solution due to your existing technology stack, Brad Cowart has opened my eyes to a potentially just as cost effective and non-convoluted alternative.

I will also say this about Brad, I genuinely believe clients will have a great experience with him. If you take any time to listen to the podcast (Search "Paul Hickey" on your podcast app on iOS, or watch the video version, you'll hear what I heard - a guy with 15 years of straight up experience helping navigate small business owners through the ever changing digital world and helping them grow their business.

The man who came up and said he hated WordPress clearly loves his job and his clients.

I'm always looking for guests for my podcast. If you're interested in telling your story, email me at

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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