Small Business Owners are some of the hardest working people I've ever met. Which is why it confuses me why some get so mad when I tell them the best way to get to the top of Google is to blog every day.
Nobody knows their business like a Small Business Owner, right? They eat, sleep and drink their business. Their business is their child, beyond a shadow of a doubt.
A Small Business Owner's blog should be their place to brag about their child, and document their child's challenges, growth, struggles and victories.
The second thing that makes Small Business Owners eyes roll is when I tell them that after blogging, repurposing their blog posts into 3-5 social media posts per day is the next best thing for their digital presence, SEO and net new customer acquisition.
If you're writing a blog for SEO purposes, you might as well go straight to the number one search engine in the world (where websites still get more than 95% of their organic traffic), and use it's social media platform (Google My Business) to post about your business.
Your posts get a ton of visibility when people search for your business name, and posting daily increases your business' chances of showing on Google Maps search results for non-branded phrases related to your products and services.
This video shows you how to make posts on Google My Business, from simply telling people what's new, to posting events, offers, and promoting products.
The data shows that when you do this, you generate a ton of SEO value for your company.
So come on Small Business Owners, start (or keep) putting the same effort into your digital strategy that you do into your daily grind.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.