How To Add Schema To WordPress Custom Post Types

How To Add Schema To WordPress Custom Post Types: Data Driven Daily Tip 248

By: Paul Hickey, Founder and Lead Strategist

WordPress Has Great Plug-ins To Add Structured Data to your website.

Our favorite, for many reasons, is WP SEO Structured Data Schema Pro.

The main reason we like it is because it adds Schema options to each page at the bottom, similar to Yoast SEO.

It also adds it to each post. Adding Schema is important for your website’s search engine optimization (SEO), because it tells Google and other search engines what each page/post is about.

For example, this allows you to optimize your website by simply selecting any of the following tabs, and filling out the accompanying fields – Blog Posting, Aggregate Ratings, Article, Book, Course, Event, Job Posting, Local Business, Movie, Music, News Article, Product, Recipe, Restaurant, Review, Service, TVEpisode, Video, QAPage.

The fields that can be filled out are customized to each category and the WP SEO Structured Data Schema plug-in acts as a guide to implement the proper Schema for each page and post to enhance your SEO.

However, we noticed recently that Schema was missing on some of our websites’ custom post types, things like Events pages (location was missing) for example. So, this video covers how to add Schema to custom post types via upgrading to the Pro version of the WP SEO Structured Data Schema Plug-in, configuring it, and submitting it to Google Search Console.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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