Google Domains Tip: How To Forward A Domain Name And Why

Google Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256

By: Paul Hickey, Founder and Lead Strategist

Google Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256

As you can imagine, having built and launched websites for more than 12 years, I’ve come across all kinds of domain name registrars and web hosting companies.

One of the newest ones that I’ve come across, and seems to be more and more popular, is Google Domains. My understanding is that it’s a new(er) product offering from Google, and makes sense as part of the GSuite for Businesses, which I’m a big fan of and have blogged a lot about.

So having used Google Domains frequently now over the past year, I can tell you that one thing that isn’t as intuitive as you might think, is how to simply forward a domain name from one to another.

Why would you WANT to forward a domain name?

Many reasons, including:

– Marketing purposes – maybe you have a URL like, and you want to simply forward it to your URL on

– Company name change. Maybe you want to rebrand from to or something similar. You can easily forward one to the other so that your users find you in both places.

– Many entrepreneurs I know literally have 50-100 domain names in their accounts that are being unused, and are variations or misspellings of their primary domain URL. I’d strongly advise all of them and all of you to take the time to forward those to your primary URL. This will result in an increase in web traffic – even if a tiny one, it could still help!

This video shows you HOW to forward a domain name using Google Domains.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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