READ If I had to pick one of our company principles that I believe is the most important, it would unequivocally be this one. Our principles are the rules we live by. Our set of ever-growing fundamental truths that serve as the foundation for our belief system and set us up to execute our work to…
Read MoreREAD What is a smart app banner? You know those things you see at the top of some website when you’re “surfing the web” on your mobile phone? Come on! Yes do you! These things… It’s a website’s way of saying, “look dude, you’re on your mobile device, so we want to let you know…
Read MoreREAD You’ll start reading more and more headlines about Voice-Enabled Smart-Speakers, and you may even have one of them in your home. If you do, chances are, you’re likely using it for streaming music, and that’s probably it. But over the next 24-36 months, you’ll start using it for much, much more, and may even…
Read MoreREAD There’s no question that the geography of a particular person has put them into a specific bucket related to a brand’s digital marketing strategy. The two most common uses of a user’s geographic location on their particular device (desktop including mobile) are: Geolocation-based ads (Geo-Targeting) GeoFencing-based ads/offers To a user/customer, they probably feel pretty…
Read MoreWATCH LISTEN READ Most people don’t think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Analytics), but even those that do think about Google Analytics only think about it related to their website’s data. But what about mobile apps? Did you…
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