Search Engine Optimization
How To Drive More Web Traffic – How To Increase Your Blog Post Frequency
WATCH LISTEN READ One of our principles at Data Driven Design is “don’t overthink it.” Many small businesses, marketers and content strategists totally over think their content. How many words does it have to be? How many photos does it have to have? Who cares? None of that matters. The only thing that matters is…
Read MoreTips To Blogging And Creating Content: Don't Overthink It
WATCH READ When Blogging and Creating Content, Don’t Overthink It. Stay true to yourself and what you want to be creating content about, even if that is constantly changing or fluid. Just put it out there, period. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO…
Read MoreSEO Tip: The Importance Of Posting On Google My Business
WATCH READ How Important Should Google My Business Be To Your Social Media Strategy? Google My Business should be a much bigger part of your social media strategy. Right now, I’d venture to guess that your business may not even know if it has a verified profile. You need to verify your profile, and start…
Read MoreHow To Add Users To Your Google My Business Account: Data Driven Daily Tip 284
WATCH LISTEN READ Google My Business is a little known platform. Even the most savvy marketers overlook it constantly. It probably gets a bad wrap, as it used to be Google Places and Google Plus, but Google has given it a ton of credence in terms of SEO value for businesses that have verified listings.…
Read MoreSMALL BUSINESS SEO TIP: WHAT ARE LOCAL BUSINESS LISTINGS? Data Driven Daily Tip 282
WATCH LISTEN READ Small Business Owners need to understand the importance of local business listings. In the entire history of the internet, any business has been listed on thousands of directories, whether they want to or not. The reality is that much of that information is inaccurate. From phone numbers to addresses to hours of…
Read MoreHow To Get Google Star Review To Show On SERP – Data Driven Daily Tip 279
WATCH LISTEN READ Why do star reviews show up in Google Search Engine Rankings? Not the ones on the right hand side of the page for Google My Business Profiles, but rather the ones in the main results. You may have noticed more often than not, star reviews show for Facebook Business Pages or for…
Read MoreWhat Are Google Organic Sitelinks? Data Driven Daily Tip 277
WATCH LISTEN READ I never know what clients are going to ask me about Search Engine Optimization, but inevitably, a couple times a year, someone asks me “what are those nicely tabbed six links to subpages under the homepage on Google Search Results?” The answer “Organic Sitelinks.” The inevitable follow up question: “can we control…
Read MoreHow To Change The Permalink Settings in WordPress – Data Driven Daily Tip 274
WATCH LISTEN READ Hi WordPress Content Managers! If you’re a small business owner or member of a small marketing team that manages content on a WordPress website, than you’re who I’m referring to when I say “WordPress Content Managers.” Do you know about permalink settings in WordPress? These are the settings that make your URL…
Read MoreHow Often Should Your Business Post On YouTube? Data Driven Daily Tip 265
WATCH LISTEN READ I know what you’re thinking Small Business Owners and Marketers, you don’t think you have time to post on YouTube, and you’re not even sure why you should or what you should post about. The proof is in the data. If you can film yourself or your teammates going through your day,…
Read MoreThe Proof Is In The Data – Post On Google My Business Every Day: Data Driven Daily Tip 260
WATCH LISTEN READ As a digital strategist and marketer, I’m not ever an advocate for one particular platform. I’m simply an advocate for what works. Hence, data over opinions. Additionally, nothing I recommend have I not also done myself. Case in point, posting on Google My Business. After posting on Google My Business for 10…
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