Search Engine Marketing
Data Driven Daily Tip: Google Shopping Is Returning Higher Percent On Ad Spend Than Search
WATCH READ Data Driven Daily Tip – August 13, 2017: I totally understand how hard it is sometimes to keep up with the changing atmosphere of Google Adwords. If you’re an eCommerce business selling direct to consumers online, Paid Search – specifically Google Adwords – has to be a huge part of your strategy. But, you…
Read MoreData Driven Daily Tip: Finding The Digital Marketing Podcast
WATCH READ Data Driven Daily Tip – August 12, 2017: Yo yo yo! Are you in desperate need of digital marketing help? Maybe you do or don’t have the budget to hire an agency team like ours who will have your back, or maybe you really want to learn on your own. My digital marketing podcast,…
Read MoreWhat Is Digital Strategy?
WATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…
Read MoreGoogle Adwords: First Position Bid vs. First Page Bid
WATCH READ We manage Google Adwords Accounts for a few dozen active clients, with monthly budgets ranging from $500 / month to $35,000 / month. The way Google Adwords works is on a daily budget basis. Each campaign has it’s own daily budget, which, when exhausted, causes clients ads to stop showing for the day.…
Read MoreThree Crucial Mistakes Everyone Makes In Bing Ads
WATCH READ Recently, we took over a client’s Google Adwords Account and Bing Ads Account and did our typical Google Analytics deep dive to figure out where immediate optimization could occur to trigger short term wins and ROI. This client in particular is straight up eCommerce, selling direct to consumer on the Magento platform. One…
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