LISTEN READ Over the past year, it’s become increasingly clear – regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same success. Why? I break it down for a prospective client who asked…
Read MoreWATCH READ Please unsubscribe from my email list! This is basically what many marketers are saying to their customers on Black Friday and Cyber Monday. It’s important to understand the data, psychology and user behavior behind the impact of marketers waiting until the one time a year when they believe they have consumer attention to…
Read MoreWATCH READ Interesting Email Marketing Tactics are being used to make users think that it’s not a SaaS product with an unsubscribe button that’s hitting send, but rather a real 1:1 native email. Are these tactics acceptable or deceptive? Is it black and white? My take in this video. Paul Hickey has created and grown…
Read MoreWATCH READ Data Driven Daily Tip – September 18, 2017: If you’re sending out email marketing campaigns using Mailchimp, there’s a simple setting before you deploy your campaign that can help you make sure you’re able to track the maximum amount of data from your click through’s into Google Analytics. Paul Hickey has created and grown…
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