Posts by Paul Hickey
Why Your Business Should Blog and Write Press Releases Within Instagram Stories
WATCH READ So I’ve been blogging and writing long form content from within the Instagram Stories “Type” feature every day, and I really am seeing a boost in traffic to my profile especially when I use the right hashtags. In this one-minute snippet from our Members Only Data Driven Academy Live Access Session on January…
Read MoreWhat Is The Difference Between Your LinkedIn Company Page and Profile
WATCH READ Did you know that your LinkedIn Strategy should include way more than just posting on your personal profile? It needs to include posting every day on your LinkedIn Company page. Watch this video for more tips and DM me or comment with questions! Thanks for reading, watching and listening, and have a great…
Read MoreThe Proof Is In The Data: LinkedIn Company Page Strategy
WATCH READ The Proof is in the Data. Posting every single day on your company’s LinkedIn Page pays off. Unlike Facebook Business Pages and Instagram posts, simply posting every single day on your company’s LinkedIn page brings in quality organic traffic. This video explains the real data behind the strategy, as well as the difference…
Read MoreThe Proof Is In The Data: Why Businesses Should Post Every Day On Google My Business
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Read MoreHow I Check My Google Analytics. And How You Should Too :)
WATCH LISTEN READ Data Drives Design. The Proof Is In The Data. Data Over Opinions. Stop wondering how your business is doing. Google Analytics is powerful stuff. Here’s how I get my Google Analytics, and how you should too. Spend 10-15 minutes (or 30) a month looking at Audience, Acquisition and Behavior reports. Thanks for…
Read MoreWordPress Tip: How To Fix "Missed Scheduled" Blog Posts
WATCH LISTEN READ Have you ever scheduled a post in WordPress that didn’t go live? Maybe you were on vacation and scheduled a blog post, and then when you checked, there was a “Missed Schedule” message next to it? It’s happened to me frequently, but not consistently. Basically, it has happened randomly. And thanks to…
Read MoreWhat Kind of Alexa Skill Makes Sense For Your Business?
WATCH LISTEN READ Alexa Skills are starting to make more and more sense for any kind of business to have. Data Driven Design is getting asked to brainstorm how many of our clients can partake in building a voice-based extension of their product or service to be available on Alexa, Google Home, and other “smart…
Read MoreWhat Is Alexa For Business?
WATCH LISTEN READ What Is Alexa For Business? “While Alexa was started as a Consumer Product, it has evolved into a couple different areas. Business Skills, like the one Data Driven Design has built to allow clients to ask Alexa how their web traffic is doing… Skills that are only available to employees of a…
Read MoreCan An Alexa Skill Be A Business?
WATCH LISTEN READ Can An Alexa Skill BE A BUSINESS, or Should It Be An Extension of a Pre-existing Business? From my interview with Amazon Alexa’s Chief Evangelist Dave Isbitski It can be either for sure. Interesting Scenarios: 1. Account Linking – businesses can use their existing APIs and accounting systems, etc. to link up…
Read MoreWhat Is An Alexa Blueprint? How To Make Your Own Alexa Skill
WATCH LISTEN READ I asked Amazon Alexa Skills Marketing Employee #1 Dave Isbitski about Alexa Blueprints. What are they? Essentially they’re a way to use a free, visual dashboard to create your own Alexa Skill. This is something all businesses should be aware of. What is an Alexa Blueprint? Dave says “one of the things…
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