Posts by Paul Hickey
Doing What You Said You Were Going To Do. Example: Nashville Voice Conference and Ask Data Driven Design
WATCH READ Those of you that know me, know that I don’t talk politics. I’m not a history buff, and I don’t have reflections on how other people live their lives. In fact, I rarely open my mouth about anything I don’t know a lot about. It’s just how I’m wired, so that’s not…
Read MoreShould Your Business Have A Facebook Chat Bot?
WATCH LISTEN READ In a recent Data Driven Design Q and A session with followers, I was asked, “how can my business build a Facebook Messenger Bot?” While it’s a great question, if you’ve never built a Facebook Messenger Bot, or managed a chat bot before, I’d recommend starting by utilizing Facebook Ads’ ability to…
Read MoreDo Automated Chat Bots Work and What Is The Best Automated Chat Bot Service To Add To Your Website?
WATCH LISTEN READ One question I’ve been asked a ton recently, and seemingly 40% of all web projects is about adding an automated chat feature to a website. 1. Paul, does it work? 2. Paul, how should we do it? The answer to the first question is, yes, it CAN work, but you have to…
Read MoreHow To Upgrade Your WordPress Database To The Latest Version of PHP – Data Driven Daily Tip 296
WATCH LISTEN READ One of the things about having a WordPress website is that there are several factors that control your website’s health, well-being and performance. One of them that controls your site’s compatibility with Plug-ins – among other things – is the version of PHP that you’re running. Now, if you’ve been on a…
Read MoreIf Your Business Had To Pick Two: Facebook, Instagram or Pinterest, Which Two and Why?
WATCH LISTEN READ A super interesting question popped up during one of our recent Data Driven Academy Live Access Sessions. Member Kelly Savoca of CottonandMoss.com asked, I’m thinking of only picking two social media outlets to go deep into putting content out on, due to time constraints, which two should I pick between FB, Insta…
Read MoreWhy Does Pinterest Always Drive Quality Web Traffic?
WATCH LISTEN READ Pinterest has an advertising platform with the ability to run ads and sponsor pins, but the greatest and most powerful thing we’ve seen when analyzing web data on Pinterest is that simply being active on the platform drives traffic from your Pinterest page to your website. We explain in this video taken…
Read MoreIs Your Business Utilizing Pinterest?
WATCH LISTEN READ Pinterest is an often overlooked platform as it relates to garnering web traffic and driving conversions for brands. But if your company is creating content for platforms like Instagram and Facebook, the reward of also creating a version for Pinterest should definitely be worth the time. We discuss further in this video…
Read MoreWhich Should I Use To Embed Video In My Website? YouTube or Vimeo?
WATCH LISTEN READ There’s no coincidence that I’m posting this on YouTube and embedding it in my website. 🙂 Kelly Savoca of CottonandMoss.com asked a great question in a recent http://datadrivenacademy.org Live Access Session for Data Driven Academy Members. Should I be using YouTube or Vimeo to embed videos in my website? Her concern was…
Read MoreHow To Drive More Web Traffic – How To Increase Your Blog Post Frequency
WATCH LISTEN READ One of our principles at Data Driven Design is “don’t overthink it.” Many small businesses, marketers and content strategists totally over think their content. How many words does it have to be? How many photos does it have to have? Who cares? None of that matters. The only thing that matters is…
Read MoreDoes Your Content Really Need Photos? Content Strategy Tips
WATCH LISTEN READ In this fun interaction with Kelly Savoca from CottonandMoss.com during one of our http://datadrivenacademy.org members live access sessions, Kate Hickey and I debate whether or not your content actually NEEDS photos. I highly recommend you watch and comment! 🙂 Thanks for reading, watching and listening, and have a great day! KEEP MARKETING!…
Read More