Podcast Episode 28: How To Use Data To Build Digital Marketing Campaigns

Paul Hickey talks at Red Letter Day 2017 about how to track effectiveness of your digital marketing campaigns by first planning and setting up goals in Google Analytics.

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Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.