READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…

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READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…

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WATCH READ Users don’t always use the tab key on the keyboard to navigate webpages, but the most common use would be on a form. Web developers don’t always think about users using the tab key to go from one form field to the next. Sometimes we make the assumption that the mouse will be…

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READ Man, this may seem weird to some of you, and others may totally get it, but here goes. I hate when my Nikes get dirty. Like, of course, the shoes I wear to work, but I’m also talking about my running shoes – you know, the shoes that are SUPPOSED to get dirty. This…

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READ We recently had a client ask us – “what are those sublinks under my main homepage link on Google after I search for my company’s name?” The context of this question, which we’ve been asked frequently over the years is always around wanting to “control” or “edit” them. Well, those are called Sitelinks, and…

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READ For whatever reason, I’ve been setting up a lot of client accounts on GSuite lately. I say “for whatever reason,” because we’re a web design and development and digital strategy company that also does social media marketing and paid search on occasion, but very rarely dabbles in email account set-up and IT infrastructure management.…

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WATCH LISTEN READ Loving your work is this dreamy statement that comes across as something very easy to achieve. The reality is that “loving what you do,” is not absolute, nor is it constant. It’s ever-changing. I recently had the opportunity to talk to about 100 high school students in Spring Hill, TN with my…

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LISTEN READ Over the past year, it’s become increasingly clear – regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same success. Why? I break it down for a prospective client who asked…

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READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…

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