Archive for April 2018
How To Start A Podcast Today
READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…
Read MoreHow I Cut My Marathon Time In Half: Reflecting On My Personal Journey
READ In 2006, my beautiful wife Kate (sorry, I always refer to her that way, but she is a beautiful person, so I can’t NOT refer to her that way 🙂 said that she wanted to run a marathon. It was on her “bucket list.” I was totally out of shape – like 55+ pounds…
Read MoreWhat You Need To Know About LinkedIn Campaign Manager: Part 1
READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…
Read MoreWordPress Tip: How to Fix Gravity Forms Tabbing Issue
WATCH READ Users don’t always use the tab key on the keyboard to navigate webpages, but the most common use would be on a form. Web developers don’t always think about users using the tab key to go from one form field to the next. Sometimes we make the assumption that the mouse will be…
Read MoreWhy I Don't Care When My Nikes Get Dirty
READ Man, this may seem weird to some of you, and others may totally get it, but here goes. I hate when my Nikes get dirty. Like, of course, the shoes I wear to work, but I’m also talking about my running shoes – you know, the shoes that are SUPPOSED to get dirty. This…
Read MoreWhat Are The Links Below My Homepage On Google?
READ We recently had a client ask us – “what are those sublinks under my main homepage link on Google after I search for my company’s name?” The context of this question, which we’ve been asked frequently over the years is always around wanting to “control” or “edit” them. Well, those are called Sitelinks, and…
Read MoreGSuite For Non-Profits: Is It Free?
READ For whatever reason, I’ve been setting up a lot of client accounts on GSuite lately. I say “for whatever reason,” because we’re a web design and development and digital strategy company that also does social media marketing and paid search on occasion, but very rarely dabbles in email account set-up and IT infrastructure management.…
Read MoreBuilding Your Career: How To Do What You Love
WATCH LISTEN READ Loving your work is this dreamy statement that comes across as something very easy to achieve. The reality is that “loving what you do,” is not absolute, nor is it constant. It’s ever-changing. I recently had the opportunity to talk to about 100 high school students in Spring Hill, TN with my…
Read MoreWhy Regular Old Email Marketing Doesn't Work Anymore
LISTEN READ Over the past year, it’s become increasingly clear – regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same success. Why? I break it down for a prospective client who asked…
Read MoreHow To Track Users "Likely To Buy" From You
READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…
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