Search Engine Optimization
Google Wants Businesses To Post On "Google My Business"
READ I’ve written and talked a lot about Google My Business and how important it is to small business owners and digital marketers. In addition to acquiring and verifying your listing, and the benefits you get from it. we clearly have seen that Google wants businesses to be posting frequently on their verified listing page. See…
Read MoreWhat Are Google Beacons And Why Did My Business Randomly Get One?
READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns for Small…
Read MoreWhy You Should Blog On Medium, And How To Grow Your Audience There: Data Driven Daily Tip 184
WATCH LISTEN READ What Is Medium.com? It’s a free place to blog from daily to weekly to monthly, but as long as you’re doing it consistently, it will do your business well. As of 2016, more than 60 million active users were on Medium, and we have reason to believe that audience size has close…
Read MoreDon't Get Ripped Off By A Shady SEO Company
WATCH READ I feel super-bad for so many small businesses, and even mid to large size businesses that just completely get ripped off month-after-month and year-after-year by their SEO company. I can’t tell you how many bills and invoices I’ve been asked by my clients to audit that are just full…
Read MoreHow to Download a Cumulative Data Report On All Business Locations from Google My Business: Data Driven Daily Tip 172
WATCH LISTEN READ When it comes down to it, I’ve basically made a career out of using free tools to build shit. 🙂 Seriously, Google Analytics and WordPress are the first two PERFECT examples. Could it be that Google My Business is next? There’s a TON of free data that can help your business within this platform.…
Read MoreWhat Are Google My Business User Contributions and How To Manage Them: Data Driven Daily Tip 171
WATCH LISTEN READ There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business Owners) savvy enough to verify your…
Read MoreBest SEO Strategy? Best Way To Drive Web Traffic? Blog Every Day.
READ I really struggled with what to call this blog post. Normally I don’t think about it that much, but this one could have gone in any number of directions: 1. Walk The Talk 2. Walk Your Talk 3. Are Walking Your Talk 4. SEO is Hard AF 5. The Proof Is In The Data…
Read MoreSEO WTF? Google Search Console's Emails Explained
READ Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…
Read MoreFinding Key Search Data In The New Google Search Console: Data Driven Daily Tip 168
WATCH READ We don’t guess. We don’t use our opinions. We look at the Data from Google Search Console to understand true SEO results and rankings. Where does your business rank for various keywords? What needs to be done from a “site health” standpoint to improve your rankings? Google Search Console answers those questions. Here’s…
Read MoreHow A Rap Song Leads To Teaching Masters In Marketing Classes
WATCH READ It’s funny how one thing leads to another. A weird decision I made a year ago to write a rap song about Data as an intro for a presentation I gave at a marketing conference, resulted in several very cool relationships and business opportunities. One of them being Kate and I being…
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