Google Analytics
How To Set Up eCommerce Tracking In Google Analytics for WooCommerce: Data Driven Daily Tip 224
WATCH LISTEN READ Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics, but sometimes there’s some additional coding required on your website so that the…
Read MoreHow To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213
WATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…
Read MoreMarketers: Are Your Google Search Console And Google Analytics Linked Yet? Data Driven Daily Tip #212
WATCH LISTEN READ Between 40 and 52% of all website traffic comes from Organic Search. 95% of Organic Search traffic comes to all websites from Google. This, according to the 2018 Data Download. This makes it critical that all Marketers and Small Business Owners understand where they rank on Google, exactly, and for which search…
Read MoreAlexa Skill Development: The First Voice-Based Business Intelligence Dashboard
WATCH READ I’ve blogged about why businesses need Alexa Skills. I think most people think of businesses needing Alexa Skills under the context of creating some new app to sell to consumers, and that’s great, there is and will continue to be a growing market for that. The data shows it. But to me…
Read MoreHow To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211
WATCH LISTEN READ It’s super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location. Are you paying for clicks that will definitely not benefit you? Targeting Your Geolocation…
Read MoreWhen & How To Run An A/B Test On Your Website Using Google Optimize: Data Driven Daily Tip #210
WATCH LISTEN READ We’re redesigning our logo. We can’t decide which logo to pick between the final two options. This is obviously a very important decision for our company and we’ve gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of…
Read MoreHow To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209
WATCH LISTEN READ This blog post documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that…
Read MoreWeb Design Tips: The Ideal Mobile Homepage Layout Based On Data (Lowest Bounce Rates)
WATCH READ According to our 2018 Data Download, an aggregation of more than 325 Google Analytics accounts from real business websites that we’ve been granted access to over the years, the average mobile traffic share is around 38%. Have you looked at your Google Analytics lately to see where your website ranks in terms of…
Read MoreWeb Design Q and A: How To Communicate Your Web Data To Upper Management
WATCH READ Yo, you ever have someone ask you a question, and it’s a great freaking question, and it makes you think so much while you’re trying to answer it, that you don’t really give your best answer? I mean, your answer is okay, but it doesn’t really help them as much as you know…
Read MoreWeb Design Q and A: What's The Biggest Mistake People Make With Their Data?
WATCH READ My favorite thing about presenting, teaching classes or conducting webinars is the Question and Answer portion. It’s the real time to make sure I provide value to the audience, mostly made up of marketing directors, VPs, CEOs and Small Business Owners. During a recent webinar, I conducted a full Q and A session…
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