Data Driven Design
Digital Marketing Hack: 30 Minutes A Month
WATCH READ Every marketing person should check out Google Analytics for 30 minutes every month. There is so much valuable data to look for, and if you can focus on a core set of things, it will be a good use of your time. Don’t get sucked in or fall down the rabbit hole. Look…
Read MoreIntegrating Digital with Traditional: Capturing Audience Attention
READ I’m always fascinated with how brands spend their marketing dollars. Like many marketers my age and older, I come from a very mixed world in many ways, considering I started my career in public relations for a professional sports organization, then quickly moved into community relations, where I empowered our corporate marketing department to…
Read MoreLearning Business From Barry Sanders
READ In the summer of 1991, as I was heading into Fifth Grade in a new elementary school after a cross-town move, I found myself with a across-the-street neighbor. A man in his early 20s who was quite extraordinary, but thought of himself as just an ordinary Joe. He happened to be the best young…
Read MoreDon't Make Changes To Your Website Without Reading This! Google Analytics Behavior Reports.
WATCH READ It’s different for every business, but at some point in time, whether weekly, monthly, quarterly or annually, your organization wants to make changes to the website. Sometimes it’s wanting to get strategic and improve for conversion optimization, such as moving around elements of various pages, changing button placements, updating web copy and imagery…
Read MoreWhere Is Your Web Traffic Coming From? Google Analytics Acquisition Reports
WATCH READ When businesses ask me how they can get more web traffic, my mind immediately goes to one place – get me your Google Analytics access so I can drill down into your Acquisition Reports to see where your web traffic is coming from. We all want more web traffic, but the best place…
Read MoreKnow Your Web Users: Google Analytics Audience Reports
WATCH READ I’ve written about the importance of Google Analytics and how to get started setting it up on your website. Now it’s time to dig into how to use it. The best place to start is what everyone wants to know – HOW MUCH WEB TRAFFIC AM I GETTING? This information can be found…
Read MoreYour Resolution Should Be: Use Google Analytics in 2018
WATCH READ Get ready folks, because my 2018 New Year’s Resolution is to blog every day. Yep, that’s right. 365 Paul Hickey blogs. My sincere hope is that each and every one of them provides some value for you in some way to improve your business. Kicking off 2018 is a subject I’m extremely passionate…
Read MoreUnexpected Experiences: Relationships Are Everything
READ Do you remember your first boyfriend or girlfriend? I mean, your first SERIOUS boyfriend or girlfriend. Not the love of your life, necessarily, but someone very important to you. Someone you think of often, even have dreams about? Okay, I’ll calm down now. But for real though, this “person” to me was actually not…
Read MoreDoes Your Facebook Ads Company Know? Are Your Facebook Ads Making Money?
WATCH READ Are your company’s Facebook Ads making money? Do you even know? Your digital agency or the person in-house running your Facebook Campaigns needs to know how to set-up purchase objective based ads, but perhaps most importantly, how to set the right columns in Facebook Ads Manager to determine whether or not those ads…
Read MoreDoes Your Facebook Ads Company Know About Bid Capping?
WATCH READ The reason I positioned the headline of this blog in this manner, “Does Your Facebook Ads Company Know?” is because you really do have to be a practitioner of this craft on a daily basis to know these things. Facebook Ads Manager is like a culmination of 40 different car engines from different…
Read More