Data Driven Design
Google Adwords Express: How To Pick The Right Ad Objective
WATCH READ What do you want people to do? Call Your Business? Visit Your Storefront? Take Action On Your Website? When getting stuck at that first screen of creating a Google Adwords Express Ad – just pick one and go. 🙂 I’m all about finding what works to generate business for any company. The data…
Read MoreWhat Are Your Top Conversion Paths? How Do Users Find You?
WATCH READ I’m on a mission. I’m on a mission to show marketers the tools available to them to quantify their promotional efforts. Translation – let’s use data to see what’s working – NOT OUR OPINIONS. One such tool is hidden – nested deep – if you will, within Google Analytics – it’s called “Top…
Read MoreFacebook Analytics: How To Dig Into The Data
WATCH READ Facebook isn’t “just Facebook” anymore my friends. And I don’t even watch the news, so I’m not sure what that statement means to you, but what it means to me is – Facebook is a FULL BLOWN digital analytics platform. You probably know of my obsession with Google Analytics – the amazing web…
Read MoreMy Game Changer – Focusing On What I Can Control
READ I’ve waited for a few weeks to make this post. Well, I’ve procrastinated, as today is the day that my Michigan State Spartans DID NOT win the national championship. In fact, not only did that NOT happen, but their arch rival Michigan Wolverines made it to the Championship game of the NCAA Tournament, losing…
Read MoreHow To Write for SEO | SEO Writing Assistant From SEM Rush
WATCH READ Yo, one question I’ve gotten for years from clients, partners and co-workers, and STILL get all the time, is how to write for SEO. Both conceptually and tactically. From a conceptual standpoint, it always makes sense to write for the user first, establishing a voice that they can relate to and make it…
Read MoreWNBA Detroit Shock Sign 7'6" Center From Iceland
READ I’ll never forget this day as long as I live. I’ll never again get April Fools’d the way that it happened to me, clear as day, in 2004. I was the newly minted Director of Public Relations for the 2003 WNBA Champion Detroit Shock. Just 22 years old. Working my ass off for the…
Read MoreSupporting Scrappy CEOs and Entrepreneurs and Side Hustles
WATCH READ Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…
Read MoreMarketing Tip: You Don't Need To Design Web Banner Ads Anymore
WATCH READ One of the most common conversations among marketers is – “what size ad do you need?” Google Adwords has changed that game. THANK YOU. My whole thing is, let’s save each other time and money by finding and using tools that can automate meaningless tasks … like … DESIGNING BANNER ADS. I’m not…
Read MoreHow to Generate Positive Google Reviews
WATCH READ People ask me all the time about Google Reviews. How do I generate positive customer reviews? Honestly, everyone is scared shitless of them, but they know they’re an important part of building out a strong digital presence. Well, there’s GREAT news for eCommerce merchants. If you don’t already have a Google Merchant Center…
Read MoreGoogle Geek Session: Mt. Juliet Chamber of Commerce Business Boost
WATCH READ I’m super pumped to work with Small Business Owners in Mt. Juliet, TN on April 19 on learning practical skills to help them optimize their internal business functions, as well as use data to understand how to build more opportunities for their business. The video below explains what’s up! Click here or the…
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