Data Driven Design
WordPress How To: Make Your Main Menu Links A Tap-To-Call Phone Number
WATCH READ A super useful and relevant WordPress “how to” is to make your phone number in your website’s main menu clickable / well, “tap-able” for your users on mobile devices. Our 2018 data download showed that average mobile traffic share is 38.7%, up 5% from 2016, and as high as 80% mobile traffic share…
Read MoreDigital Marketing and Analytics: Why Don't Clicks Match Sessions?
READ If you’ve bought any LinkedIn, Facebook or Google Adwords Ads over the last few years you may have noticed in your Google Analytics account that the number of Sessions your ads actually generate can be far less than the amount of “Clicks” your ads get on each platform. The first question is, why is…
Read MoreGoogle Tools That Increase Productivity (Small Business Injury Prevention)
Listen READ World class athletes stretch their muscles all the time. It’s super time-consuming, sometimes painful, and always annoying, but stretching is not just for show, it’s for incredibly important maintenance, recovery and injury prevention. I always maintain that sports and business have unlimited parallels. The small business parallel to stretching for athletes, is for…
Read MoreGoogle Adwords: What Will Get Flagged?
WATCH READ In Your Ad Copy: What Can You Do? What Can’t You Do? Certain things, surprisingly, are off limits when it comes to Google Adwords and Google Adwords Express contextual ad copy. You get basically 30 characters per headline (two headlines) and 80 characters of description text to describe your product, service, value proposition…
Read MoreGoogle Analytics and User Data Protection
READ Much as been made recently about Facebook and User Data Protection. I personally don’t watch the news, or really pay attention, as it’s completely out of my control and if I spent time worrying about it or thinking about it I’d be far less efficient and effective as a worker. Now, Google Analytics, on…
Read MoreThe Ideal Small Business Digital Marketing Mix
WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreIs The Instagram Feed On Your Website Still Working?
READ Last week, Instagram made changes to their API without letting Web Developers know, and it affected many third party apps that track analytics, follower growth, follow-backs and more. But it also affected basic websites that simply pull in Instagram feeds. Some WordPress Plug-ins, like Feed Them Social, still have the free version working, but…
Read MoreHow High School and College Students Should Make Money Now
WATCH READ 15 year old me was all about making money, but like most high schoolers, I didn’t want to get a part time job at a restaurant or retail store and make minimum wage, unless my friends all worked at the same spot and it became more of a hang out than a…
Read MoreDigital Marketing and Web Design For Brick and Mortar Retail
WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…
Read MoreGoogle Adwords: How Come I Never See My Own Ad?
WATCH READ Breathe easy. You don’t want to see your own ad. Here’s why… One of my most frequently asked questions is by clients who don’t understand why they don’t see their own ads when running Adwords campaigns. They’re bidding on the top spot. They’re ready to rock. They search for their own keywords, hoping…
Read More