Posts by Paul Hickey
How to Monetize Your Blog: Intro To Google AdSense: Data Driven Daily Tip 259
WATCH LISTEN READ If you follow my blog at all, you know that I typically talk about ways to generate web traffic via ranking high on Google, best SEO practices, and even social media content creation and advertising. I even get into tracking data via Google Analytics, Google Tag Manager, and digging into Google Search…
Read MoreHow To Create And Deploy Instagram Story Swipe Up Ads: Data Driven Daily Tip 258
WATCH LISTEN READ The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to Instagram, and if you’re not posting to your Story, you’re barely visible on the platform. The metrics I’ve tested to gain this knowledge are: Story Views vs. Profile Views…
Read MoreFacebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you'd want to) – Data Driven Daily Tip 257
WATCH LISTEN READ Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you’d want to) – Data Driven Daily Tip 257 I’ve been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I’ve run every single kind of Facebook Ad known to man or woman, and I continue to be…
Read MoreGoogle Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256
WATCH LISTEN READ As you can imagine, having built and launched websites for more than 12 years, I’ve come across all kinds of domain name registrars and web hosting companies. One of the newest ones that I’ve come across, and seems to be more and more popular, is Google Domains. My understanding is that it’s…
Read MoreHow To Use Google Analytics Over Optimize To A/B Test Your Website: Data Driven Daily Tip 255
WATCH LISTEN READ Now, WHY would you want to use Google Analytics, instead of Google Optimize? I’ve blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool. But Optimize is meant for true “experiments” like…
Read MoreHow To Redirect Your Users To A Custom URL In Your Membership Website Using Memberpress – Data Driven Daily Tip 254
WATCH LISTEN READ I’ve been building a lot of Membership websites for clients over the last couple of years, mainly using WordPress and exploring the best membership plug-in options, which I’ve documented here… My number one choice is MemberPress. As such, I wanted to show you real quick how to set things up to have…
Read MoreHow To Track YouTube Views On Your Website With The Facebook Pixel – Data Driven Daily Tip 253
WATCH LISTEN READ I’ve blogged a lot about the Facebook Tracking Pixel, and posted dozens of videos about Facebook Ads, and now I’m starting to get follow up questions from the Data Driven Daily Tip community. I love it. This is another Data Driven Daily “Follow-Up Tip” courtesy of @Tarek Sidani. His question is here,…
Read MoreWhat You Need To Know About Stripe Transactions In MemberPress – Data Driven Daily Tip 252
WATCH LISTEN READ The thing I absolutely love about building Membership Websites using WordPress is that any subject matter expert can build their own business. For example, you may be the #1 aficionado on comic books, baseball cards, fitness supplements, or things to do on Thursday nights in small rural towns. Or, you may have…
Read MoreHey Facebook – Where Did Website Purchase Conversion Value Go? Data Driven Daily Tip 251
WATCH LISTEN READ This is my favorite kind of Data Driven Daily Tip. I’m calling it a “Follow-up Tip.” It also encompasses my favorite thing about digital marketing…. THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase…
Read MoreCommunity Business Feature: Pathway Women's Business Center
WATCH READ Each month at Data Driven Design, we set out to feature a company that is doing amazing things in our community. For our first interview, our Digital Strategist Bailey Robbins sat down with Courtenay Rogers, the newest director at Pathway Women’s Business Center in Nashville, Tennessee to talk about her role in an…
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