WATCH         READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…

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READ I’m NOT trying to get political, but I do have a Mt. Rushmore of my own. While the purpose of the Mt. Rushmore memorial is “to communicate the founding, expansion, preservation, and unification of the United States with colossal statues of Washington, Jefferson, Lincoln, and Theodore Roosevelt,” as business people, we all have our…

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