WATCH READ If you think a service-based business has no use for an Alexa Skill, you’re crazy. For example, my company, Data Driven Design, builds websites, digital strategies and custom software. We do so always based on data over opinions, thus, when a client launches a new website with us, we want it to be…

WATCH LISTEN READ B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the audience that is most interested in you and…

WATCH LISTEN READ B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is the best example of a platform that is tailor made for doing both very effectively. Our Facebook Ads eCommerce Series gets into that in detail. But every once in a while, a…

WATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…

READ Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your business to have a consistent LinkedIn presence, and even to take…

WATCH LISTEN READ While most people think of LinkedIn for B2B marketing, I’ve made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer attention and cost per customer acquisition standpoint. To that…

READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…

LISTEN READ Over the past year, it’s become increasingly clear – regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same success. Why? I break it down for a prospective client who asked…

READ Guys, let’s stop wasting our time debating. Let’s just use the data, please. B2B digital marketing strategy needs both Facebook AND LinkedIn. There is no debate, the truth is in the data. Yes, we all agree that LinkedIn is the business platform and Facebook is the leisure platform. You’re hitting Sally CEO on Facebook…

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