Data Driven Design
Alexa Skill Business Use Cases: Ask Data Driven Design
WATCH READ If you think a service-based business has no use for an Alexa Skill, you’re crazy. For example, my company, Data Driven Design, builds websites, digital strategies and custom software. We do so always based on data over opinions, thus, when a client launches a new website with us, we want it to be…
Read MoreAsk Data Driven Design: Ask Alexa How Your Web Traffic Is Doing
WATCH READ You may not be there mentally yet, but one day soon you will want to do everything via a smart speaker like Amazon’s Echo or Echo Dot. Less than a year ago, I attended a conference in Manhattan hosted by VaynerMedia called VoiceCon. Since then, I’ve purchased and delivered 50+ Alexa Enabled Devices…
Read MoreNew Facebook Stories Feature: Adding A URL To Your Posts
WATCH READ All Small Business Owners and Digital Marketers need to know about this one. Facebook has improved their stories feature. Facebook has added the ability to add a URL to your Facebook Story Frames. To do this, make a regular post, and also check the box to add it to your story. When you…
Read MoreGoogle Ads: How To Add and Organize Negative Keywords
WATCH READ How to Add Negative Keywords in Google Ads. Go to Campaigns, then Keywords, Then Negative Keywords. Add any broad match or phrase match terms that you NEVER want your ads to show for when users query those terms. This will prevent your ad from being show for searches where users are likely seeking…
Read MoreNEW IGTV FEATURE: HOW TO TEASE A FULL VIDEO AS A ONE-MINUTE IG POST
WATCH READ IGTV is about to blow up, here’s why. They just launched a feature allowing videos that are longer than one minute in length to be uploaded to IGTV but also TEASED as a real IG post. This means that the first minute of your 1:00+ video on IGTV can show as a regular…
Read MoreTips For Running Instagram Ads: Should Your Mindset Be Different Than Facebook Ads
WATCH READ I got an awesome question on another video I posted a few months back about the four types of Instagram Ads. A viewer, Sean Hackett – commented here with a great question – “should my mindset be different when running Instagram Ads then when running Facebook Ads. Thanks for reading, watching and listening,…
Read MoreTips To Blogging And Creating Content: Don't Overthink It
WATCH READ When Blogging and Creating Content, Don’t Overthink It. Stay true to yourself and what you want to be creating content about, even if that is constantly changing or fluid. Just put it out there, period. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO…
Read MoreSEO Tip: The Importance Of Posting On Google My Business
WATCH READ How Important Should Google My Business Be To Your Social Media Strategy? Google My Business should be a much bigger part of your social media strategy. Right now, I’d venture to guess that your business may not even know if it has a verified profile. You need to verify your profile, and start…
Read MoreHow To Migrate Your WordPress Website To WP Engine – Data Driven Daily Tip 290
WATCH LISTEN READ You may have previously read some of my blogs about GoDaddy Webhosting. They have an amazing managed migration tool, as well as the ability to spin up development / staging servers, however, the Proof is in the Data, WPEngine has better Uptime and Speed than GoDaddy Managed WordPress. Both solutions are “Managed…
Read MoreHow To Create An Exit Intent Pop Up On A WordPress Site: Data Driven Daily Tip 289
WATCH LISTEN READ Attention Marketers and Small Business Owners: the data is overwhelming that you should not bombard users with pop-ups that prompt them for their email addresses upon immediately accessing your website. To many it feels intrusive. They’ve visited you, and you’re already asking them for something. Gross. BUT, there is a web design…
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